Bringing the Metal Construction Industry into the Digital Age

By Anna Lockhart.  

Over the last few decades, we have seen technological breakthroughs change the way we live our daily lives, including how we communicate and do business.  

In a recent episode of MetalTalk, Heidi J. Ellsworth sat down with John Kenney of Cotney Consulting Group and Karen Edwards of Casimir Group to discuss the role technology is currently playing and will continue to play in the roofing industry. They discussed the ways businesses can take advantage of the available technology on the market by implementing it into their business model and marketing plans.  

In this webinar, John and Karen discussed the current popular technology trends taking the metal construction industry by storm, such as digital marketing, online branding, data analytics and the rise of artificial intelligence (AI) lead generation software. Social media and online presence can make a world of a difference with the simple skills that are easy to learn and master, such as how to best boost your company’s search engine optimization (SEO), digital advertising and reputation management. These technologies have revolutionized other industries and projected their way of operating to a whole new level, and the metal industry can do the same if businesses are willing to learn and adapt.  

Boost your company’s sales and customer relationships by taking John and Karen’s expert advice on navigating the digital age. As social media and cellular use continue to grow as a common part of daily life, the more technological breakthroughs we will see. Implementing the technologies John and Karen discussed in this episode could make a major difference in how you and your company see the world and your target markets. Are you prepared to take on the digital age?  

Watch the full webinar to learn more about the technologies of the digital age and how John Kenney and Karen Edwards can help your metal construction company navigate this fast-paced new world!