APOC® Products to Feature Refreshed Packaging Beginning Spring 2023

Updated labels and packaging will enhance brand recognition and consistency.

APOC®, a premier brand of roofing and waterproofing products that maximize productivity, performance and energy efficiency, has announced updated packaging across all product lines beginning this spring. From roof coatings to waterproofing sealants and many products in between, the new labeling convention delivers a more uniform experience to customers — calling attention to important features and benefits, while also minimizing confusion.

Now featuring newly designed front panels with large product numbers and simplified descriptions, APOC-branded items are easily distinguishable from competitors—and one another—on the shelves. The brand’s iconic black and yellow header and new tagline, “professional protection,” appear front and center above product application and background imagery. The addition of large warranty badges, where applicable, paired with consistent iconography use denotes the right products for specific applications at a glance, while QR Codes immediately redirect contractors to more in-depth product information, including videos, tech data sheets and more.

“We’ve focused on making our packaging easier for our customers to identify the right products for their applications,” said Krista Steiger, Senior Channel Marketing Manager at ICP Group, parent company of APOC. “Uniformity in how product numbers, warranty information and more appear across all APOC lines, whether silicone or acrylic, for example, ensures they’re able to find the right products for every job when and where those products are needed. Knowing which accessory items to use with specific coatings is a primary benefit of this updated packaging. We’ve worked hard to make these lines of compatible products easily identifiable through color-coding to help eliminate confusion at the time of purchase, as well as errors in application when used on the job.”

When revamping the packaging, the team not only made the label components more recognizable but focused on educating applicators as well. All featured graphics now include corresponding Spanish translations, and both the color and number of coats required for each product to perform optimally are called out. And, with all label components appearing in the same designated location regardless of product type, installers will also now spend less time in-store searching for the appropriate products.

“Our customers shared their pain points and we listened,” Steiger said. “We’re excited for the impact this updated packaging will have on the lives and businesses of those who put their trust in APOC product lines.”

For more information about APOC products, visit www.apoc.com and www.ICPGroup.com.

About ICP

Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.