Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

RoofersCoffeeShop.com > Newsroom > Sales & Marketing > A Contractors Guide to Social Media

A Contractors Guide to Social Media

HomeAdvisor Contractors Guide to Social Media

May 18, 2021 at 12:00 p.m.

By HomeAdvisor powered by Angi.

Detailed social media marketing tips and how to use social media to win more jobs.

As a contractor you are an invaluable resource for home improvement, social media can help you share this expertise with the world. Social media provides the opportunity for you to connect with customers, old and new, online. Rather than being sought out, you are already present in a space where your customers will be spending most of their time. When customers need to hire a pro, they will think of you first because they are hearing from you regularly.

Use social media to showcase your talents, answer questions, announce special offers, and share helpful tips and information. Your followers will know you’re an expert in your field, and you’ll win jobs and grow your business. It’s easy; and all it costs is some time.

How to make the top social media platforms work for you:

We recommend that you start with just one or two. Choose the platform(s) that will best meet your business goals.

Facebook

Facebook is the most popular social network, and it is also the most personal and engaging. Facebook helps you build trust, relationships and awareness about your business. It lets you have one-on-one conversations with your followers; create and share photo albums; and post videos, news and updates. You can also run targeted ads to grow your following for just a few dollars.

Tips:

Create a business page separate from your personal page
Post at least once a day – and always post valuable, relevant content
Post a lot of videos and colorful images – especially of your work
Post client testimonials – and ask for referrals and ratings and reviews
Use Facebook’s metrics feature to measure your results

Twitter

Twitter is an information network where people can share news and learn what’s happening in real time. Twitter is a good platform for spreading the word about your company, listening to what’s important to your customers and providing good customer service. Like Facebook, it lets you post links, updates, and photos and videos; but on Twitter, posts are limited to a maximum of 140 characters.

Tips:

Follow lots of other people -- and post several times a day

Listen to and participate in conversations
Send traffic to your website or Facebook page
Post pictures and videos within posts to add interest
Use #hashtags to help people find your posts

Blogs

Blogging – writing short articles collected together on a website – is a great way to share helpful information and establish yourself as an expert. It’s also a great way to drive long-term traffic to your website. Your blog posts remain on the Internet until you take them down; so as long as people keep searching for the key words in your articles, they’ll keep finding your blog as well.

Tips:

Blog about topics related your business
Respond to comments from readers
Include contact information and links to your social sites

Use Google’s analytics tool to see what interests people most
Submit your blog content to be used in online articles

Pinterest works like an online bulletin board. Users collect ideas and inspiration – usually in the form of images, graphics and videos – from other users and websites by “pinning” them to boards dedicated to their interests. Pinterest is a great way for remodelers, painters and designers to be discovered by homeowners who are serious about starting a home project.

Tips:

Use pins to show people how your services can help them
Post colorful, high-quality photos of your work and link them to your website
Use Pinterest’s analytics feature to see what kind of pins perform best
Use the same images across all social platforms (i.e., Facebook, Twitter, etc.)
Follow other users and like and re-pin their pins

YouTube

If you have a lot of videos to share, YouTube is a good social media platform for your business. YouTube is the largest search engine next to Google, and it allows people to discover, watch and share originally created videos. YouTube offers a unique opportunity to share tips and advice to help and inspire customers. And it is a great way to convey the personality and expertise of your business and employees.

Tips:

Create and post videos that relate to your business
Be helpful and provide useful information

Provide a good description of your videos
Post videos with high-quality visuals and audio
Add links to your website and other social channels

Google+

A Google+ page is essentially a website on Google, and it is really helpful in terms of getting your business found in Google search results. With a Google+ page, you can provide a company description, contact information, photos and videos; and you can present an opportunity for customers to post and read ratings and reviews about your business. Google+ connects to your other social media sites, so you can easily cross-promote your content.

Tips:

Share images and articles for Google search results
Connect Google+ with your other social sites
Stay active: post often and respond to questions and reviews
Add customers and popular users to your circle

Be sure to connect your Google+ page with your company website

LinkedIn is a business-oriented professional networking site. LinkedIn allows you to share a detailed description of your business and history, as well as business-related links, articles and information to further present yourself as an expert in your field. LinkedIn is a great way to get discovered and establish credibility, trust and relationships online.

Tips: