A Brief Guide to Contactless Roofing

By Marco Industries.  

Adapting to difficult times is essential for any roofing business interested in maintaining success.  

Like a lot of businesses, we’ve had to make some changes at Marco in response to the ongoing pandemic. At the moment, we cannot sit down in person with prospective customers to discuss a quote for a re-roofing job like we used to. With the virus still spreading and now mutating, Marco is going to continue to adapt to survive. Similarly to many restaurants who have changed from inside dining to curbside and drive-through services, the roofing industry can transition to a contact-free style of operations that will increase their chances of longevity and success. 

It's not as hard as it may sound. Use the tools at your disposal. Almost everyone has a smart phone these days. And the cameras on those phones are pretty phenomenal, giving you the capability to photograph—or even better, to video—wherever you like. So, consider this: when a prospective customer calls or contacts you via your website, set up a time to conduct a “non-contact inspection” of their roof.  

Here's how it works. On the date and at the time you agreed upon, do your inspection of the homeowner’s roof. Don’t ring the doorbell and don’t interact with the homeowner. Simply show up and get to work. However, don’t rely solely upon your notes and sketches. Video your inspection with your smartphone. 

Back at the office, you can easily edit your video with one of the many user-friendly apps available for both iPhone and Android. You can trim scenes, add text and more. You can get as fancy or stay as basic as you like. The idea, however, is to let your prospective customer see what you saw up on their roof. 

Presenting this information—your estimate—can be as easy as an email. Send them your quote and a video backing it up. You could even schedule a follow-up phone call to go over the video and estimate with them. For a more personal touch, consider a video conference with the homeowner. There are many services out there. Zoom is a popular choice. It’s easy to use and has a free service option as well (though it limits your time). This way, you can see the homeowner and establish a more personal connection. 

Work can be done without contact as well. Just communicate with the homeowner clearly when you will be doing the work. Billing can be handled with no contact at all. 

These are easy changes that could make a big difference in your business. But remember, nobody will know about your new, safe, contact-free quoting and work procedures unless you tell them. So, get the word out on your website, on social and more.  

These are difficult times. But by adapting, you can push through and keep your business on track. We did here at Marco. And we know you can, too! 

To learn more about Marco, visit marcoindustries.com or contact us directly by emailing us here or calling 1-800-800-8590. 

Learn more about Marco Industries in their RoofersCoffeeShop® Directory or visit www.marcoindustries.com.  

Original article source: Marco Industries