7 is the Magic Number for Customer Engagement

How do you get in front of roofing contractors with your products, services and ideas?  In today’s age, it needs to be a conversation, a customer engagement that draws the attention of roofers to your offering.

By Heidi Ellsworth

At the Coffee Shop, we have formed our marketing opportunities around engaging roofing professionals in as many ways as possible.  Studies show that a person needs to see a message at least 7 times to retain and then act on the message. 

RoofersCoffeeShop.com’s mission is to provide contractors with valuable tools and networking opportunities that deliver every resource they could ever want. Training, trading, talking, researching and purchasing are all a part of everyday business at the Coffee Shop and our advertisers are a part of that conversation.

We offer far more than 7 customer engagement options with the over 40,000 roofers on the Coffee Shop.  Here is a list of opportunities* you should be taking advantage of every day.

1. Display Advertising Ad placements that have a call to action and offers so the contractors can engage with your company.
2. Classified Ad Classifieds are only available to contractors or RCS advertisers making it a very exclusive opportunity for RCS advertisers.
3. Social Media and the Ultimate Facebook Promote RCS is all over social media and we have high numbers of followers on every platform but Facebook rules with 13,000 likes. We offer amazing engagement through our promotes.
4. Week in Review Over 18,000 roofing professionals receive our e-news every week. It drives business with sponsored content and promotions.
5. Landing Page We can create or you can but you need a landing page and it needs match your advertising and offers
6. Blog Post Send us an article, review, good deed, anything J - All blogs are shared on LinkedIn and Twitter and are amazing for SEO.
7. Directory Updates – Up to You One of the strongest interactive directories available and it is at your fingertips.
8. TheHub™ Excellent educational opportunity to share your products. Send us your AIA presentations and we can share.  Everything on TheHUB is non-promotional.
9. Forum Have Vickie ask a question for you. Our roofers love Vickie and engage daily in conversation with her on the forum.
10. Promo & Rebate Page One of our highest lead generation promotions. Share your offers with contractors, because everyone loves a sales page.
11. Contest Page Make it fun! Do a contest and announce the winner.  Everyone loves to win something and get featured on the Coffee Shop!
12. Events Page Do you have an event coming up or attending a tradeshow. Traffic continues to grow on our events page.  You know, it is where the industry meets.

*Opportunities depend on program level.