By Danielle Basch, Leap.
As remodeling continues to be a trend in 2022, now is as good a time as ever to take advantage of the home improvement market. That being said, 2022 is not without its challenges. Read on for expert advice from Leap about how to educate your homeowners and leverage technology to promote business growth as you navigate material shortages and increasing demand.
According to the Leading Indicator Remodeling Activity (LIRA) released last month by the Remodeling Futures Program at the Joint Center for Housing Studies of Harvard University, “double-digit gains in annual homeowner renovation and maintenance expenditure will top out in the third quarter of 2022 before beginning a deceleration toward more sustainable rates of growth.” What does this mean for our industry? Increased revenue, growth and opportunities for new challenges. If you’re operating with a growth mindset, then you’re excited to tackle the challenges that coincide with an increase in home improvement projects across the nation.
Homeowners sometimes believe they can do projects themselves.
Material shortages are increasing project timelines.
The renovation boom drives demand for contractors yet there is a labor shortage.
Homeowners have an interest in renovating but climbing interest rates could discourage homeowners from projects due to high costs (LIRA)
Did you start a renovation project over the pandemic and did not complete it? With rising costs, it’s up to contractors to educate homeowners and help them understand why unfinished projects during the pandemic may cost more than anticipated post-pandemic.
To navigate these challenges skillfully contractors should educate homeowners on sweat equity. Specify which projects homeowners can do themselves and which projects should be done professionally. Contractors can also partner with financing companies to give homeowners more payment options to help homeowners make decisions more quickly without worrying about cost. Contractors should use technology to streamline processes and start implementing it now before the busy season starts.
Manage appointments in one central location
Easy flow of appointment information from CRM to Sales.
Easy access digital presentations, brochures and pitch books.
Send your resources to customers for them to keep and share with others.
Powerful and dynamic contracts in one digital proposal
Modify dynamic contracts and calculations instantly during the sales process for homeowner needs.
Easily combine all your documents into one digital proposal.
Branded digital estimates and contracts e-mailed to homeowners during the sales process.
Manage payments and offer financing to homeowners
Send completed contracts from sales to production immediately credit application and payments.
Capture and process electronic payments.
Offer financing from multiple lenders and get rapid updates.
Create customizable products to give homeowners options
Rapidly update pricing and remove out of stock items.
Flexibly customize packages from the home office.
Establish standard pricing calculations and formulas for each job.
Measure and diagram jobs to push projects through production faster
Branded measuring sheets with ability to sketch and draw.
Avoid separate data entry and import aerial measurements directly into contracts “Advanced Features.”
Resulting leads and automatically sending reminder prompts.
Control price from your home office
Log all history and activity during the sales call.
Rehash appointments with the data from old estimates.
Price and Inventory Control.
Remove out of stock items.
Package it well across the company.
Easy price increases uniformly.
Learn more about Leap in their RoofersCoffeeShop® Directory or visit www.leaptodigital.com.
Original article source: Leap
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