5 Ways to Generate More Leads

By JobNimbus.  

Learn which lead-generating methods will work best for your business. 

JobNimbus recently conducted a survey to get a comprehensive look at the roofing industry and discover proven methods to generate the most leads for your roofing business. 

Surveying over 100 roofing companies in the United States, JobNimbus’s research covered everything from marketing techniques to which advertising methods have the best ROI. 

When you want to grow your company, you need to feed it leads. It can be tricky to find potential customers, however, you fortunately don’t have to guess and hope for the best with this insider knowledge. Here are the top five ways to gain more leads for your business. 

1 - Customer referrals 

Customer referrals are the number one way to gain leads for your company. While it isn’t news that satisfied customers often return to businesses, the power of a customer who is satisfied enough to spread the word about your company can significantly boost your business. 

In JobNimbus’s research they discovered an average of 36% of a roofing company’s leads come from customer referrals — that’s over one third of your potential leads! Additionally, between 79% and 85% of those potential clients trust the referral and will keep your roofing business in mind. 

So how do you gain more referrals? Here are just a few ideas: 

• Take your time to go the extra mile. Taking an additional beat to educate your customers on your process will pay dividends later on. 

• Communicate well with your customers. Create a great experience for your customers by keeping them up to date on their projects. Share before and after photos with customers and let them see visually how you are improving their roof. 

• Encourage homeowners to ask questions. Making sure questions are answered can prevent miscommunication and concern. 

• Protect your customers’ yard and property. There are plenty of inventions that will work to make sure you can do your roofing job without ruining someone’s lawn. This is not only a proactive approach to impressing customers but prevents you from compensating clients for damaged property.  

• Say thank you. A personalized thank you note goes a long way with customers. When they see you go above and beyond with something as small as a thank you note, they will be happy to tell everyone else how great you are. 

2 - Social media advertising 

Social media has made it easier than ever for new eyes to see your roofing company, social media sites like Facebook, Twitter, Pinterest and Instagram have a wide reach and give your business a platform to advertise to those who most likely need to use your services. 

Based on JobNimbus's 2021 survey results, social media advertising accounts for 10% of all roofing leads. Whether you choose to use one or several social media platforms, advertising on social media can generate a substantial part of your roof leads. 

Consider these posts/social media strategies to boost your leads: 

• Posting information and promotional offers on your page 

• Boosting your posts to reach more people 

• Hosting a roofer Q&A by having customers send in roofing questions and answering them 

• Sharing amazing before and after pictures on your profile 

3 - Search engine advertising 

Search engine advertising is another popular method for lead generation since searching online is often the first thing that customers do when they need a roofing service. This one-of-a-kind study found that search engine advertising ties with social media advertising for 10% of a roofing company’s leads.  

Thus, advertising on search engines like Google, Bing and Yahoo is a great way to increase your roofing leads. Using this kind of advertising, also known as pay-per-click advertising, will ensure that your company will show up alongside the top results of the page, which means more customers will see your company first when they look for a roofer. 

Optimizing your discoverability and using paid ads through search engines is a sure way to capture new quality leads.  

4 - Local advertising 

Exposure is a tried-and-true way to generate more leads for a roofing project. After all, what is better advertisement than seeing a neighbor’s roof go up?  

Local advertising can be especially effective at generating customers in your target service areas. The responses to JobNimbus’s survey indicate that local advertising garners 8% of leads. Additionally, radio ads account for another 2% of roofing leads. 

Take advantage of the opportunity when you are roofing in an area to follow up with local advertising. Local ads can include: 

• Knocking on doors 

• Distributing flyers 

• Putting up signs (with permission, of course) 

• Publishing ads in newspapers or on billboards 

• Airing a commercial on local TV or radio stations 

5 - Online reviews 

In the survey results, online review sites are found to make up 7% of leads for roofing companies. With more reach than typical customer referrals and online review of one happy customer can reach thousands of other potential customers.  

So, your reviews really matter. Especially when you consider how many potential customers will look up your roofing business and find testimonials from past customers. Chances are, if prospective clients like what they see they will hire you for the job. That is why you should optimize for leads from online referral sites by creating a profile for your roofing business. 

Learn More About JobNimbus Roofing Software
 

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