4 Ways to Assure Homeowners That Metal Roofs are a Good Investment

By Cass Jacoby, RCS Reporter.  

How to talk to homeowners about the benefits of choosing and investing in a metal roof. 

As a residential contractor, a large part of your job is educating homeowners so that they can make the best choice for their homes. When it comes to metal roofs and their benefits, homeowners are inundated with myths. You can create a direct path to a sale by being an advocate for metal roofing. When it comes to your next meeting with a homeowner who is interested in a metal roof, Sherwin-Williams Coil Coatings suggests keeping these benefits top of mind. 

Increased home value  

Metal roofs are famously good for curb appeal, coming in a multitude of colors, designs and finishes. There is a metal roof for any kind of homeowner preference from traditional to futuristic. Plus, the resale value of a home with a metal roof provides an excellent return on investment. According to Sherwin Williams, homes with metal roofs can add up to 6% to a home's resale value! 

Longevity  

Metal is one of the most durable roofing materials available. A properly installed metal roof can last over 50 years. Comparatively, asphalt roofing needs to be replaced approximately every 20 years. You should also note to your homeowners that many metal roofing products have a lifetime warranty of 30 to 50 years. While most homeowners are already sold on metal roofs due to their longevity and weather-resistance, they might not know that a metal roof is also effective at protecting against UV rays, mildew, fire, wind and hail.  Remind homeowners who live in extreme temperatures, humid or high wind places that the advantages of a metal roof’s longevity are even greater.  

Low maintenance 

Homeowners will no doubt find metal an attractive option when they find that it is the most low-maintenance roofing material on the market. In most applications, a metal roof requires essentially no ongoing maintenance for the entire lifespan of the roof. Homeowners stand to save tons of money they would have spent on upkeep over the years. That isn’t even calculating the additional savings that can be included when considering savings in energy costs, insurance, resale and taxes.  

Energy efficiency 

Studies conducted by the Oak Ridge National Laboratory show that energy-efficient metal roofing can save homeowners up to 40 percent on cooling costs compared to asphalt shingles. ENERGY STAR®-certified metal roofs can reflect the sun’s energy back into the atmosphere, resulting in a cooler home that is much more energy efficient.  

Conclusion 

The biggest point of resistance to a homeowner choosing a metal roof is the upfront investment. Metal roofs are expensive initially! However, homeowners will be confident with their decision to select a metal roof when they are made aware of how good of an investment a metal roof is.

Learn more about Sherwin-Williams in their RoofersCoffeeShop® Directory or visit makemorewithmetal.com.