3 Ways to Build a Stronger Roofing Business

By Equipter.  

Build a better business with these tips on how to work smarter, not harder. 

Let’s be honest, roofing is hard work! Building a profitable business is no small feat and takes many hours of hard work. But that doesn’t mean that working hard is the only way to be successful.  

Often, the secret to success is found in working smarter, by finding the right resources and hiring the right people so you can focus on running your business rather than having it run you. Follow these tips to start making your job easier.  

1 - Use the right tools 

You know how important it is to provide your crew with the right tools to get the job done right the first time. However, roofing technology is always changing, which means so are the methods for achieving success. Getting ahead in the roofing business is easy when you’ve got the latest tools and equipment designed to increase efficiency. 

Do more than get the job done with equipment like these two self-propelled trailers: 

The Equipter 4000 Dump Trailer 

The Equipter 4000, formerly the Equipter RB4000, was designed by roofers to create a better debris management system, making their business more efficient and profitable. 

Since then, hundreds of roofing contractors across the United States have invested in the Equipter 4000. This innovative piece of equipment helps increase sales and referrals and reduces double- and triple-handling debris and materials. It creates a clean job site that both homeowners and roofing employees love.  

The Equipter 5400 Self-Propelled Crane 

The compact Equipter 5400 mobile crane gives your team the power to easily lift and lower materials, even in tight spaces, saving manual labor costs and finishing projects faster. 

This unique compact crane trailer is ideal for any job that needs more than manpower but requires less than a full-sized crane. 

2 - Automate regular processes 

You likely already automate basic processes, such as drafting invoices or statements, but you may be missing the opportunity to simplify other processes as well. 

What are some other automation techniques you could take advantage of to help you and your employees work smarter?  

Emails 

Streamline the task of sending messages by using an email marketing service, such as MailChimp or Constant Contact. These services allow you to easily automate thank-you emails, referral emails, newsletters and more. 

Data backups and virus scans 

Losing data is the worst. Protect your future productivity by scheduling regular data backups and virus scans for all your essential business systems. Consider utilizing a cloud-based data backup service—some offer very affordable packages for small businesses. 

Social media posts  

Applications like Buffer and Hootsuite allow you to schedule posts in advance for Facebook, LinkedIn, Twitter and more. They let you manage several social media profiles from a single dashboard, which means you spend less time clicking in and out of different social media websites. 

3 - Delegate 

It may be time for a new brochure for your roofing business. Maybe you've even taken the time to start designing it from scratch. But is that really the best use of your time? 

Are there more important things, such as following up with leads, rebooting a marketing strategy or scheduling team training sessions, that are getting sacrificed because you're hunched over that keyboard fiddling with fonts, photos and spacing?  

Work smarter, not harder, by delegating tasks to qualified employees, freelance professionals or other businesses. Whether it's with those marketing responsibilities that take up a lot of your time or the ones you're not comfortable with, learn to delegate them well to take the stress off your shoulders. 

Want more tips to nail your roofing company's marketing strategy? Make sure to check out this helpful article! 

In what ways do you and your crew work smarter? Join the conversation and follow the Equipter Facebook Page. 

Find Equipter rental locations near you! 

Learn more about Equipter in their directory or visit www.Equipter.com. 

Original article source: Equipter