3 factors of success to take into the new year

RCS Influencer Lee Lipniskis says that being women-owned and operated, maintaining personalized customer service and seeing all sides of the industry are key to her company's success.

In the past year, a significant portion of our construction projects revolved around insurance restoration. We had a massive hail storm which really flip flopped us from a retail company to insurance restoration. With insurance restoration, competitive pricing sort of goes away; rather, the competition shifted towards the art of selling both myself and the company I represent. Surprisingly, not all clients prioritize cost considerations, some homeowners are willing to invest a little more if they can establish a sense of trust in us and the quality of the product we produce.

Throughout my sales process, I strategically incorporated three unique elements that I believe played a pivotal role in achieving a higher closing percentage. One of these distinctive factors is the fact that my company is not only owned but also operated by women. This facet, in conjunction with my personal background, as I have a degree in risk management and insurance, and was an insurance adjuster, added a layer of credibility and relatability to our services. Homeowners were relieved to know that I understand both sides of their restoration project and can help them navigate through that process smoothly.

Another key component contributing to our success was the implementation of our Levello concierge customer service technique. This personalized and attentive approach to customer interactions served as a differentiator, setting us apart from competitors. In an industry often characterized by transactional exchanges, our commitment to providing a high level of customer service became a cornerstone of our brand identity. We are developing our brand as a construction company whose focus is not solely on sales, but we believe in production at a higher level

The cumulative effect of being a woman-owned and operated company, coupled with my unique background and our customer-centric approach, propelled us above and beyond the competition. Not only did we secure a competitive edge, but we also maintained profitability, highlighting the effectiveness of our strategic choices.

Looking ahead to 2024, I am keenly aware of the value these three uniques bring to our business. The plan is to leverage these distinctive features to not only sustain our competitive advantage but also to further enhance our market position. As the business landscape evolves, the trust built through a woman-owned identity, industry expertise and exceptional customer service is expected to continue influencing the decisions of discerning homeowners. In a world where trust and reputation hold considerable weight, these elements will undoubtedly play a crucial role in shaping our success in the upcoming year.