By Art Unlimited.
Mistake #17: Not Budgeting for their Marketing
Just like everything else, the cost of digital marketing fluctuates. As we learned with AdWords, the cost of keywords you’re bidding on is contingent on the area you are marketing to. Similarly, the same principle applies to the cost of acquiring leads, which is, in essence, marketing. Knowing how much acquiring a lead costs you, either by using AdWords or other means will help you determine your marketing spend.
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