Welcome to People Make Roofing, hosted by Roofing Talent America and RoofersCoffeeShop®, with Heidi J. Ellsworth and Luke McCormack. In this episode, Heidi and Luke talk with Peter Horch, founder of Horch Roofing, about the key role company culture plays in attracting and retaining employees. Peter shares his journey from starting his business to building a thriving, people-first organization. The discussion covers mentorship, ongoing training and breaking industry stereotypes, emphasizing the importance of creating meaningful career paths in roofing. Tune in to hear this captivating conversation!
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