Heidi J. Ellsworth meets up with innovation leaders from Roofle, president Travis Harvego and chief marketing officer & product owner Matthew McDaniel, to talk about the future of the roofing sales experience. The Roofle technology has taken the buying experience online allowing contractors to potentially complete full sales of roofing projects on their website or at the very minimum qualify buyers early on in the process online, shortening the sales process. They talk about how roofing companies are adopting this new technology that is changing the way owners buy their roofs and why contractors need to be very aware of this fundamental shift.
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