Special guests Fred Malik of IBHS and Ben Murphy, owner of Ben Murphy Company, join Megan Ellsworth for this Roofing Road Trips® to discuss all things FORTIFIED. For years, the Insurance Institute for Business and Home Safety (IBHS) has studied damage to the built environment caused by hurricanes, tornadoes and other severe weather events. They then tested new ways to make homes more resilient and developed the FORTIFIED construction method. On this episode, Fred and Ben share what the FORTIFIED standards are, success stories and why FORTIFIED systems matter for homeowners and contractors.
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