Heidi J. Ellsworth visits with Brad Van Dam, VP of sales for MTL Holdings, the parent company of Metal-Era and Hickman Edge Systems about their commitment to reducing prices up to 12% on five of their contractor-friendly products in their fascia and coping lines. With the economy in an ongoing state of flux, MTL Holdings has expanded manufacturing capabilities, including investment in new equipment and automation which has led to increased capacity which in turn they are passing the cost savings along to the customer in a Price Relief program. Heidi and Brad talk about this incredible initiative and how important it is for the industry to work together for success.
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