How to Increase Profit with this Value-added Service – Masonry Water Sealant

A recent GAF survey showed more than a third of contractors offered a value-added service.

How many times has a roofing customer asked you, “While you’re up there, can you take a look at…?” They may want your opinion on the state of the gutters, the ventilation, the chimney cap, etc. And sometimes they just need you to toss down a lost Frisbee.

The common denominator is this: you’re comfortable on a tall ladder, and they’re not.

Why not use that conversation to drive customer satisfaction and project profitability? The next time you’re up the ladder, ask your customer, “While I’m up here, why don’t I seal your chimney masonry?”

Value-added services are NOT created equal A recent survey of GAF contractors shows that more than a third offer some form of value-added service, both to increase customer satisfaction and to differentiate themselves. Some services fall into the “While you’re up there…” category, such as snow removal and gutter maintenance, while others leverage completely different skill sets, including masonry repair and chimney service.

One service in particular — sealing masonry with Masonex™ Clear Masonry Sealer — has afforded roofing contractors margins of up to 40% by leveraging the roofer’s tools, skills, and time like virtually no other offering.

A perfect fit for roofers Masonry sealing perfectly complements the roofer’s basic mission of weatherproofing the outer envelope of the home. Instead of stopping at the eave, you can protect more of the home from moisture infiltration by applying Masonex™ Clear Masonry Sealer to exposed chimneys, walls, and other exterior vertical masonry surfaces.

There are no special tools to buy and no special training, so you can use the same crew you already have on the job. Masonex™ can be applied with a brush, roller, airless or conventional sprayer, or low-pressure pump-style sprayer. While that level of simplicity borders on DIY territory, many homeowners will be happy to pay you to do it for them, because masonry is often found in hard-to-access places where professional roofers already work. As an added convenience for you, Masonex™ is distributed through the same channels as your roofing supplies.

For more information on Masonex™ Clear Masonry Sealer, please contact your TM, visit gaf.com, or simply ask for it at your favorite roofing distributor.

Editor’s note: this blog first appeared as an article on GAF’s blog.

About the author: Don Kilcoyne, a writer and editor for GAF, crafts marketing campaigns and language that communicate the company brand, initiatives, products, and priorities in video, print, and social media, as well as the GAF ProBlog. He joined the GAF team in late 2016, bringing a background as a creative director and author.