The Roofing Alliance serves as a catalyst for innovation, uniting a dedicated community of 198 roofing professionals representing all sectors of the industry. With a commitment of more than $16 million, the Roofing Alliance funds essential research and training initiatives; fosters educational advancement opportunities through its renowned Melvin Kruger Scholarship Program; spearheads vital workforce initiatives; and recognizes exemplary individuals through its esteemed Most Valuable Player Awards Program. Moreover, it champions philanthropic outreach within the roofing industry by safeguarding communities through its impactful partnership with Ronald McDonald House Charities®.

Visit our website.

MEDIA ALERT: Industry Invited to Submit MVP Nominations by September 27, 2024

The Roofing Alliance has issued a call to all roofing industry professionals for the 2024-25 Most Valuable Player (MVP) Awards. The program spotlights and promotes excellence in the industry with the MVP Awards Program recognizing workers committed to excellence on and off the roof while applauding workers who make outstanding contributions to their companies, co-workers, and communities. MVPs are role models who demonstrate work-related and personal goals to which others in the roofing industry aspire.

Submit your MVP nominations today!

Upcoming Events

Roofing Alliance Member Reception

Nov. 14, 2024
Bar AC | The Otis Hotel Austin Autograph Collection | Austin, TX

Roofing Alliance Member Meeting

Nov. 15, 2024
The Otis Hotel Austin Autograph Collection | Austin, TX

Roofing Alliance Member Reception

Feb. 18, 2025
Smoke Sky Bar – Sports Bar | San Antonio, TX

Roofing Alliance 11th Annual Construction Management Student Competition

Feb. 20, 2025
Henry B. Gonzalez Convention Center | San Antonio, TX

Roofing Alliance Member Meeting

April 23-25, 2025
Paradise Point Resort & Spa | San Diego, CA

Roofing Alliance Member Reception

Oct. 29, 2025
Location TBD | Scottsdale, AZ

Roofing Alliance Member Meeting

Oct. 30, 2025
Hilton Scottsdale Resort and Villas | Scottsdale, AZ

View our upcoming events schedule.

2023 Construction Management Student Competition

The Roofing Alliance is pleased to announce it will host its ninth Construction Management Student Competition March 8, 2023, at the Kay Bailly Hutchinson Convention Center in room D163/165. This hallmark event exposes students to roofing as a career choice and provides a valuable opportunity to network and connect with fellow students, faculty and Roofing Alliance members.

How it works

Each year, Roofing Alliance leaders select a roofing project in the city where the International Roofing Expo® will be held; this year’s project is Globe Life Field in Dallas. Teams research the chosen project, submit a qualified bid package proposal and complete an oral presentation to illustrate their roofing, project management, estimating and safety knowledge. After receiving project details, each team is assigned a roofing contractor mentor who will provide guidance while students craft their written proposal. Proposals are reviewed and scored by a panel of industry judges.

The top five teams will be invited to attend the International Roofing Expo at the Kay Bailey Hutchison Convention Center in Dallas to present their proposals to the judges. Finalist teams also are invited to attend the Roofing Alliance’s Welcome Reception, tour the Globe Life Field project and attend NRCA’s Industry Awards Ceremony and Cocktail Reception where winning teams will be recognized onstage. 

Eligibility

Each team member must be an undergraduate enrolled in the college or university he or she represents during the written proposal and oral presentation portions of the competition. 

Get involved

Project details will be shared in August with accredited colleges and universities offering construction management programs.

Register your team here by Sep. 16!

Awards

The first-place team wins a trophy, $5,000 L. B. Conway scholarship for the winning school and individual trophies for each team member.

The second-place team wins a trophy, $2,500 Fred C. Good scholarship for the winning school and individual trophies for each team member.

The first-place Best Individual Student Presenter wins a $300 American Express gift card

The second-place Best Individual Student Presenter wins a $200 American Express gift card

All winners will be recognized in press releases sent to local and national media and roofing industry trade press, acknowledged in Professional Roofing magazine and listed on the Roofing Alliance website.

Questions? Please contact Jessica Priske, Roofing Alliance director, at jpriske@roofingalliance.net.

Roofing Alliance Seeking Nominations for Most Valuable Player (MVP) Award

The award spotlights roofing industry professionals committed to the industry and excellence in roofing.

The Roofing Alliance, the foundation of the National Roofing Contractors Association (NRCA), has opened the nomination period for its 2022-23 Most Valuable Player (MVP) Award. The program celebrates workers who are outstanding employees within their companies while recognizing performance outside the workplace, such as charitable deeds, community involvement, challenges overcome and unwavering dedication and commitment to helping others.

As an employer in the roofing industry, an employee can be nominated for one or both of the following categories:

Outstanding Performance and Leadership

Dedicated, reliable employees are vital to a company’s success with one usually standing out above all others with these qualifications:

• Has a strong work ethic

• Shows leadership, initiative and resourcefulness

• Has earned an outstanding safety record

• Shows support for his or her co-workers

• Goes above and beyond specific job responsibilities

Outstanding Community Involvement

Outstanding workers not only have a passion for the work they do and a sense of loyalty toward their employers, but they also show compassion for others outside of the workplace displaying:

• Dedication to bettering their community

• Exemplary service

• Leadership

• Commitment

• Selfless devotion

The MVP Award program is intended to recognize field and warehouse workers who typically may not be publicly acknowledged for their efforts. Roofing contracting firms and distributor/manufacturer firms are all eligible. Judges are recognized professionals within the roofing industry and include a representative mix of contractors, manufacturers, distributors and suppliers.

One MVP winner will be chosen to be Professional Roofing magazine’s Best of the Best. Professional Roofing and OMG Roofing Products Inc., Agawam, Massachusetts, co-sponsor this elite recognition. The person selected as the Best of the Best winner typically stands out in both categories. In addition to a special prize, the winner will be highlighted in a feature article in Professional Roofing magazine in the spring of 2023.

MVP winners and their nominators will be notified the week of December 5, so winners can plan to attend NRCA’s 136th Annual Convention, March 7-9, 2023, in Dallas, Texas. The deadline for nominations is Friday, September 30. Submit your application here.

For more information about how to get involved and make a commitment to the Roofing Alliance, please contact Alison L. LaValley, CAE, executive director, at alavalley@nrca.net or visit roofingalliance.net.

Celebrating 25 Years!

Since its inception in 1996, the Roofing Alliance has remained steadfast in its vision to serve as a valuable, effective and influential organization that shapes, improves and advances the future of the roofing industry. Established in 1996 within the National Roofing Foundation to create an endowment fund to serve as a resource for the roofing industry and its customers, the Roofing Alliance has 173 active members—122 contractors; 35 manufacturers, distributors and suppliers; seven service providers; seven individuals; and two supporting members— who have contributed more than $13 million to the Roofing Alliance’s endowment fund to help preserve and enhance the U.S. roofing industry’s success and performance.

To make the Roofing Alliance work, member participation is vital, and the Roofing Alliance is continually seeking new members. To meet and encourage participation, the Roofing Alliance offers varying levels of membership to encourage small-, medium- and large-sized firms to join and have a voice in determining the roofing industry’s future. Commitments to the Roofing Alliance can be pledged for three- to five-year periods. Public recognition is given in accordance with donors’ wishes and levels of commitment and include national public acknowledgement during NRCA’s annual convention and other special events and programs. Roofing Alliance members also are invited to participate on committees and task forces established to guide the Roofing Alliance’s agenda and are invited to the semiannual meetings and networking events of the full Roofing Alliance.

In addition, roofing professionals are encouraged to support the Melvin Kruger Endowed Scholarship program, which provides financial support for students pursuing careers in the roofing or building construction industries. Gifts to the scholarship program are tax-deductible to the extent allowed by law and can be paid during a period of up to and including five years. The Roofing Alliance also provides roofing professionals the opportunity to fulfill their philanthropic goals through its formal Planned Giving Program. Planned giving investments, such as bequests, gifts of real estate or appreciate stock, life insurance policies and retirement plan assets, and charitable trusts from individuals will go a long way to fund research and programs that advance and shape the roofing industry for years to come.

For more information about the Roofing Alliance, contact Alison L. LaValley, CAE, the Roofing Alliance’s executive director, at (847) 493-7573 or alavalley@nrca.net, or visit the Roofing Alliance’s website, www.roofingalliance.net.

Help Shape the Future of Roofing

How can you help?

Join the Roofing Alliance and be a voice for the roofing industry. Support our industry through education and training, technology, sustainability and philanthropy.

Support the Melvin Kruger Endowed Scholarship Program with a year-end gift. Your support will help future generations further their education and pursue careers in the roofing or building construction industries.

Participate in the Roofing Alliance’s Planned Giving Program and leave your legacy behind. Add the Roofing Alliance to your estate planning and give back to the industry that has given so much to you.

We—and the next generation of roofing professionals—thank you for your support.

Questions? Contact Alison L. LaValley, CAE, the executive director of the Roofing Alliance, at (847) 493-7573 or alavalley@nrca.net

Interesting Facts about the Roofing Alliance

Our History 

eBooks

A Study of the U.S. Roofing Industry and Its Workforce

The Roofing Alliance has released A Study of the U.S. Roofing Industry and Its Workforce, the result of research conducted by Arizona State University and funded by the Alliance. The roofing industry always has suffered from a lack of reliable workforce data available, making it ill-equipped to fully understand the ...
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Moisture in New Concrete Roof Decks Study Available for Purchase

Product Details This newly released, 272-page research report addresses moisture release on structural concrete roof decks. Funded by a group of North American roofing industry organizations, including The Roofing Alliance and NRCA, SRI Consultants Inc., Middleton, Wis., performed fundamental research and analysis of moisture release on structural concrete roof decks. This comprehensive ...
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Top Ten Coffee Conversations from Season Two

The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
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Latest Canada Content

The First Canadian Roofing Alliance President Reflects on his Term

As Dave Lawlor's term as president of the Roofing Alliance comes to a close, he reflects on his work with the foundation. Dave Lawlor, national sales manager of ROCKWOOL International, Milton, Ontario, Canada, had a strong year as the president of the Roofing Alliance, the foundation of the National Roofing ...
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Latest Podcasts

This is Roofing School!

Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ...
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John Esbenshade & Rick Damato - Exploring Careers and Education in the Roofing Industry

S6:E57 On this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with National Roofing Contractors Association (NRCA) Director of Workforce Development John Esbenshade and NRCA Recruiter and Entrepreneur Rick Damato about the roofing industry initiative for Career Technical Education (CTE) and the upcoming SkillsUSA 2024. They talk about the NRCA ...
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Alison LaValley, Piers Dormeyer & Dhaval Gajjar - Clemson's Blueprint for Industry Excellence

S6:E30 On this episode of Roofing Road Trips®, Heidi J. Ellsworth embarks on a virtual road trip to Clemson University with the Roofing Alliance Executive Director Alison LaValley; Chief Executive Officer of EagleView, Piers Dormeyer; and Director of Undergraduate Programs Dhaval Gajjar to talk about the Roofing Alliance’s roofing courses developed ...
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Latest Webinars

Coffee Conversations - A Season of Giving With Trent Cotney Sponsored by Hunter Panels!

Join Heidi J. Ellsworth for a Coffee Conversations that hits the heart of the roofing industry: giving back through roofing foundations. Sponsored by Hunter Panels, this episode welcomes Trent Cotney and industry foundation representatives including Kelly Van Winkle, president of the Roofing Alliance; Chuck Chapman, chairman of Davis Memorial Foundation; ...
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Coffee Conversations – Gen Z Takeover 2.0!

S3:E9 Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. They will chat with Megan Ellsworth, RCS Producer about ...
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Coffee Conversations - A Season of Roofing Giving

S3:E6 Join Heidi J. Ellsworth for a Coffee Conversations that hits the heart of the roofing industry: giving back through roofing foundations. Sponsored by ABC Supply, Trent Cotney and foundation representatives including Dave Lawlor, President of the Roofing Alliance; Chuck Chapman, Chairman of Davis Memorial Foundation; Les Sims with the FRSA ...
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Read Listen Watch - Educational Content

This is Roofing School!

Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ...
View Content

Buy Online

Product Details This newly released, 272-page research report addresses moisture release on structural concrete roof decks. Funded by a group of North American roofing industry organizations, including The Roofing Alliance and NRCA, SRI Consultants Inc., Middleton, Wis., performed fundamental research and analysis of moisture release on structural concrete roof decks. This comprehensive ...
Read More

A Study of the U.S. Roofing Industry and its Workforce (Electronic) Report Labor shortages and worker retention issues have created many challenges for the roofing industry. And because there has been little reliable workforce data available, the industry had been ill-equipped to fully understand the magnitude of these challenges. To ...
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Latest Videos

Episode 124 of The Weekly Blend is here!

Join us every week to learn the latest news in the roofing industry. The 124th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and Karen discuss our ...
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Episode 111 - Converge 2024, RCS is a Member of the Roofing Alliance, Sub Crews

Join us every Friday to learn the latest news in the roofing industry. The 111th episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and Karen discuss the ...
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Episode 105 of The Weekly Blend LIVE from Clemson University!

Join us every Friday to learn the latest news in the roofing industry. The 105th episode of The Weekly Blend is coming to you live from Clemson University! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. This ...
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