Karen L. Edwards has been a marketing professional for 30 years and has focused the past 20 years on marketing for the roofing industry. Having worked at both Carlisle Syntec and EagleView, she has led prominent industry marketing and contractor marketing programs. Karen now owns her own consulting business, Casimir Group. This allows her to follow her passion for the roofing industry, serving as the editor for RoofersCoffeeShop®, while also working with roofing contractors and manufacturers across the country in addition to her engagement with prominent industry groups including National Women in Roofing and Roofing Technology Think Tank (RT3). She writes for RoofersCoffeeShop® and industry publications including Roofing Contractor Magazine, Western Roofing and Florida Roofing Magazine. She has served on and chaired committees on several roofing association boards including the Florida Roofing and Sheet Metal Contractors Association.

eBooks

Top Ten Coffee Conversations from Season Two

The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
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Latest International Content

Episode 60 - Get Ready for Roofing Day 2023, National Women in Roofing Day - Canada, and New Coffee Conversations

Join Heidi and Karen every Friday to hear about the latest news in the roofing industry. Episode 60 of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and ...
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Day Three, That's a Wrap!

Highlights from the last day of IRE 2023. Editor's note: The following is a transcript of a conversation the Coffee Shop crew had after day three of the International Roofing Expo 2023. Karen Edwards: This is late night with Karen Edwards and we at RoofersCoffeeShop, are going to talk about the ...
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Canada’s Economic Recovery Benefit (CERB) Behind Worker Shortage

By Karen L. Edwards, RCS Editor. Owner of Advanced Roofing in Moose Jaw, Saskatchewan is struggling to find workers and blames CERB. The CERB provides individuals with a $2,000 payment every four weeks for up to 24 weeks. In mid-June the government announced that it would be extended through the ...
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Latest Canada Content

Episode 60 - Get Ready for Roofing Day 2023, National Women in Roofing Day - Canada, and New Coffee Conversations

Join Heidi and Karen every Friday to hear about the latest news in the roofing industry. Episode 60 of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and ...
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Canada’s Economic Recovery Benefit (CERB) Behind Worker Shortage

By Karen L. Edwards, RCS Editor. Owner of Advanced Roofing in Moose Jaw, Saskatchewan is struggling to find workers and blames CERB. The CERB provides individuals with a $2,000 payment every four weeks for up to 24 weeks. In mid-June the government announced that it would be extended through the ...
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Exit Plan that Lets You Keep Working

By Karen L. Edwards, RCS Editor. If you’re tired of owning your own business but love roofing, this plan might be right for you. When you think of exit planning for your roofing company, do you envision retirement? Maybe you haven’t even thought of exit planning for your business. Often, owners don’t ...
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Latest Podcasts

Charis Babcock - Zero Failures Business Focus

S4:E7 Learn about the Sashco Zero Failures Education Program in this informative podcast with RCS editor, Karen Edwards and Sashco representative, Charis Babcock. The Zero Failures seminars help contractors identify ways to leverage their strengths while finding areas for growth and improvement on the path to building a healthy, thriving company ...
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Coffee Conversations - Getting to Know the Roofing Technology Think Tank (RT3)

S2:E6 Roofing Technology Think Tank (RT3) roofing contractor member Wendy Marvin, Matrix Roofing & Home Solutions and RT3 Executive Director Karen Edwards will be Heidi J. Ellsworth’s guests for a Coffee Conversation all about technology in roofing. RT3 has been leading the industry in thought leadership since 2016, bringing roofing ...
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S2:E11 Reed Hitchcock- Asphalt Recycling, Sustainability and the Labor Shortage

S2:E11 RCS Editor Karen Edwards interviews ARMA's Reed Hitchcock at the 2020 International Roofing Expo about asphalt recycling and sustainability as well as the labor shortage. Recorded February 4, 2020 Read the entire transcript here.
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Latest Webinars

Coffee Conversations - Celebrating Women's History Month

S3:E15 Coffee Conversations celebrates Women's History Month with thought-leading women who will reflect on the role women have played and are playing in the roofing industry. The legacy of amazing women in roofing and the women in between who have continued to push for inclusion will be a main topic along ...
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Episode 4 of the Weekly Blend

Join Heidi and Karen every Friday to hear what they have to say about all the happenings within the roofing industry. The fourth episode of our new series, The Weekly Blend, is here! In this RoofersCoffeeShop® original series, President Heidi J. Ellsworth and COO Karen L. Edwards keep you up ...
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RT3 Special Webinar #3: This week's buzz and special message from NRCA chairman Nick Sabino

Legal Updates, Connecting with Community & Special Message from NRCA Chairman of the Board Nick Sabino
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Latest Videos

The Weekly Blend - Episode 143

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 143rd episode of The Weekly Blend is live! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi and ...
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The Weekly Blend - Episode 142

Join us every Friday to learn the latest news in the roofing, metal and coatings industry. The 142nd episode of The Weekly Blend is live! Join the Coffee Shops’ COO Karen Edwards and Multimedia Manager Megan Ellsworth for the latest episode of this Coffee Shop original web series. Tune in to this ...
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The Weekly Blend - Episode 140

Join us every Friday to learn the latest news in the roofing industry. The 140th episode of The Weekly Blend is live! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series. This week, Heidi discusses her trip to ...
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