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John Kenney - RCS, MCS & CCS Influencer
The Psychology of Selling in the Roofing Industry: Why People Buy
By John Kenney, Cotney Consulting Group. If you're a roofing contractor, understanding the motivations behind your customer's decisions can elevate your sales and service delivery. When it comes to the intricacies of sales, Brian Tracy's "The Psychology of Selling" is considered one of the paramount resources in the world. Dive into chapter ...
Cultivating High-performing Teams: A Comprehensive Approach to Leadership and Team Management - Part Two
By John Kenney, Cotney Consulting Group. Learn how you can create a work environment that thrives on promoting innovation and continuous learning. Part 1 of this article series focused on constructing a successful team, emphasizing the importance of leadership, hiring the right team members and building an effective team through strong leadership, ...
Safeguarding Roofing Projects: A Leader's Role in Upholding Safety Measures
By John Kenney, Cotney Consulting Group. Here's how roofing industry leaders can uphold important safety requirements. The inherently demanding and risky roofing industry requires an elaborate planning strategy to minimize hazards and ensure a safer work environment. The essence of this planning goes beyond allocating crews, tools and materials. It includes prioritizing ...
Building Succession Plans in Roofing: Navigating Generational Change While Keeping Bonds Intact
RCS Influencer John Kenney says that by creating succession plans, roofing contractors can ensure the generational transition is seamless. In the roofing industry, many businesses are family owned, spanning multiple generations. As such, generational changeovers are not merely about business continuity but are also deeply personal. The challenge lies in ensuring ...
Leveraging Reviews and Software Solutions in the Roofing Industry
RCS Influencer John Kenney says that review tools can help roofing contractors manage the narrative around their brand. In today's digital age, online reviews are the lifeblood of local businesses. This is especially true for roofing contractors, whose reputation can significantly influence a customer's decision. The contemporary roofing contractor now has ...
The Changing Landscape of Residential Metal Installations and How Contractors Should Adapt
MCS Influencer John Kenney says that contractors must evolve their sales processes to meet customer expectations. Much like many other industries, roofing has witnessed significant transformation over the past few decades. The increased demand for residential metal installations and an evolving digital landscape are reshaping how roofing contractors approach the sales ...
Learn From the Best at WSRCA’s Western Roofing Expo!
By Dani Sheehan. Join RCS in Las Vegas, Nevada this September 23 – 25, 2023 and listen to experts in the industry as they discuss immigration, insurance, sustainability, leak protection and so much more. Fast approaching, you won’t want to miss the Western Roofing Expo by the Western States Roofing ...
Join R-Club Today to Register for the Peer Forum
By Anna Lockhart. Meet quarterly with fellow business owners and roofing professionals from across the country to engage in meaningful conversations about relevant business and marketing initiatives. R-Club has launched a new, confidential peer forum for business owners and key company managers in the roofing and home improvement ...
Scaling up With BI: Business Strategies for Roofing Companies - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Eugene Zukowski from Jobba Trade Technologies, John Kenney from Cotney Consulting Group and Trent Cotney from Adams and Reese. You can read the interview below, listen to the podcast or watch the webinar. Heidi J. Ellsworth: Welcome to this ...
Bridging the Gap: How Roofing Contractors Can Engage More With Architectural Specifications
MCS Influencer John Kenney says that by becoming more involved with architectural specifications, roofing contractors can make sure these designs are executed efficiently and safely. The relationship between architects and roofing contractors is a symbiotic one. While architects design aesthetically pleasing and functional structures, roofing contractors ensure those designs come to ...
