IRE – International Roofing Expo
Celebrate the roofing industry this June
By Emma Peterson. National Roofing Week 2026 will be June 7-13 and it’s the perfect time to show your roofing pride! Each year, the National Roofing Contractors Association (NRCA) hosts an event called National Roofing Week. The goal of this event is to raise awareness of the “essential role roofs ...
PABCO puts their contractors first
By Emma Peterson. From enhanced contractor programs to the development of PABCO University, this family‑owned shingle maker showcases its commitment to customer partnership. While The Coffee Shops™ crew attended the 2026 International Roofing Expo (IRE), we had the chance to visit the PABCO Roofing Products booth to chat with ...
Offshore staffing model expands support for roofing contractors
By Jesse Sanchez. A growing approach to hiring, training and onboarding is helping contractors fill operational gaps without adding internal overhead. As roofing contractors contend with ongoing labor shortages and rising operational complexity, attention is shifting toward staffing models that extend capacity without increasing internal burden. Among them, offshore workforce ...
AI tools and data insights take center stage
By Jesse Sanchez. Industry experts explore how integrated software, artificial intelligence and industry data can improve business performance for contractors. At the International Roofing Expo (IRE) in Las Vegas, technology and data-driven decision-making remained central themes as contractors looked for practical ways to improve efficiency and scale their operations. Speaking ...
Trent Cotney: Lawyer, educator, advocate and leader
By Emma Peterson. How Trent Cotney supports the roofing industry from the courtroom and beyond. Just last year, Trent Cotney was recognized in The Best Lawyers in America® 2025 edition for his construction law and litigation work. This recognition places Trent in the top 5% of lawyers in the ...
Finding the 99%: How Reworked.ai helps contractors target homeowners who actually need a roof
By Reworked.ai. Most contractors fight over the same 1% of homeowners already searching for a roofer. Reworked.ai was built for everyone else. At the 2026 International Roofing Expo, Karen Edwards of RoofersCoffeeShop® sat down with Fred Castonguay, co-founder of Reworked.ai, to talk about a problem most contractors don’t realize they have: they’re ...
A multi-faceted solution for flat roofs
By Jenny Yu. S-5! introduces their latest solar attachment product to the general construction market. At the 2026 International Roofing Expo (IRE), Karen Edwards spoke with Todd Lindstrom, product specialist at S-5!, about the company’s new product, the Facet™ Mount and how this development broadens the company’s reach across ...
Building a more versatile business with spray foam
By Dani Sheehan. Contractors looking to differentiate in 2026 are finding new opportunities in spray polyurethane foam (SPF) roofing systems that solve challenges traditional systems can’t always address. For contractors looking to grow their commercial capabilities, spray polyurethane foam (SPF) can be more than another system to offer. It can ...
From coatings to covering the full building envelope
By Jenny Yu. ASC Building Materials is positioning itself as a rising force in the roofing and building materials space. Momentum is building for ASC Building Materials as the company continues to expand its footprint through their product offerings and industry presence. At the 2026 International Roofing Expo, Megan ...
Reimagined roof repair packaging
By Dani Sheehan. Sometimes the most meaningful product innovations come in the smallest design changes. Innovation isn’t always about creating an entirely new product. Sometimes it’s about rethinking how existing products perform on the job. During a live demonstration at the International Roofing Expo (IRE) 2026, KARNAK highlighted not only ...
