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Emma Peterson

Geocel Half a century of durability and reliability

Half a century of durability and reliability

By Emma Peterson. While at IRE 2024 we caught up with Geocel and took a moment to appreciate five decades worth of achievements. RoofersCoffeeShop® crew member Megan Ellsworth spoke to Jeff Hung of Geocel while at the 2024 International Roofing Expo (IRE). Jeff is Geocel’s national sales manager and has ...


NFBA This year’s NFBA Expo was one for the books!

This year’s NFBA Expo was one for the books!

By Emma Peterson From education and innovation to cornhole and a dance off, Des Moines, Iowa was the place to be this year! Earlier this year, the National Frame Building Association (NFBA) hosted their 56th annual conference and expo at the Iowa Events Center. From an expansive list of ...


TRA Engineering and innovating snow retention solutions

Engineering and innovating snow retention solutions

By Emma Peterson. Learn how TRA Snow and Sun is leading the industry towards a safer future. TRA Snow and Sun has been a family-owned business since its inception in the 1990s. It started with Terry Anderson, who has worked for more than 45 years in the industry, and his ...


SW A century of coatings

A century of coatings

By Emma Peterson. Learn how UNIFLEX has grown and changed over the years as the coating industry has risen in popularity. In this episode of CoatingsCast, Karen Edwards sits down with Timothy (Tim) Klindt from UNIFLEX, a Sherwin Williams’ brand, to talk about the brand’s history and where they ...


MCA 5 reasons metal composite material is the future

5 reasons metal composite material is the future

By Emma Peterson. From incredible durability to ingenious versatility, metal composite is one of the best products available on the market! Over 50 years ago aluminum composite material (ACM) hit the market and became a cornerstone of the construction and architecture industries. Over time, ACM grew and expanded, eventually becoming ...


Everrest Coating among the clouds

Coating among the clouds

By Emma Peterson. A contractor in the Pacific Northwest shares how Everest products help his clients' roofs withstand the unique weather needs of their area. Meet Jeff Chase, a contractor in Eugene, Oregon. He and his company, Chase Roofing & Contracting Inc., are one of the few coatings contractors in ...


Vaproshield SlopeShield Plus Self-Adhered works with your schedule

SlopeShield Plus Self-Adhered works with your schedule

By Emma Peterson. This air barrier and permeable vapor retarder offers temporary weather protection for roof decks, giving your project timeline more flexibility. The unpredictability of weather is one of the biggest challenges of working in the roofing industry. Traditionally, if your roofing layers get wet during the installation, moisture ...


USG Investing in long-term solutions and clients

Investing in long-term solutions and clients

By Emma Peterson. From longer-lasting products to building strong client relationships, taking the extra time is well worth it. In Season 6, Episode 9 of Roofing Road Trips®, Heidi J. Ellsworth sat down with Rudy Gutierrez, the president and CEO of Shell Roofing Solutions in California. This company services all ...


Mule-hide Building back better

Building back better

By Emma Peterson. Learn how a local contractor did more than just repair the damage caused by an EF3-rated tornado. In March 2021, a massive storm made its way through fifteen states, traveling from the Great Lakes region to the Deep South. With winds peaking around 165 miles per hour, ...


SW Transforming the New York City skyline

Transforming the New York City skyline

By Emma Peterson. Sherwin-Williams' Patina Green color and a “wizard hat” shape are making this NYC library an iconic landmark. If you walk through Midtown Manhattan, you might notice a newer addition to the area — the roofline of the Stavros Niarchos Foundation Library. This 180,000-square-foot space was originally built ...


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