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Elevate™

Top 10 Articles of 2022

Most-read Stories of 2022

By Evelyn Witterholt. Here are the top 10 stories our readers could not get enough of this past year! 2022 was quite the year for the Coffee Shops, and our fantastic articles from our newsroom are an excellent reflection of this fact. When looking back at the past year at ...


Elevate Firestone Roofing

Firestone Roofing, Wall And Lining Systems Are Now Elevate

By Cass Jacoby. In a new podcast, Holcim’s Michelle Lane talks about how the name change is more than a change in branding, it is a promise. In Season 4, Episode 69 of the Roofing Road Trips Podcast, Heidi J. Ellsworth meets in person with Michelle Lane, vice president of ...


Holcim Newsweek diversity workplace

Holcim Building Envelope Named One of Newsweek’s “America's Greatest Workplaces for Diversity 2023”

Independent study recognizes company’s female leadership and commitment to cultivating an inclusive workplace. Today, Holcim Building Envelope was named one of Newsweek’s “America’s Greatest Workplaces for Diversity 2023.” This distinction caps an eventful year that saw the company grow and restructure, all the while maintaining its commitment to powering progress for ...


Holcim Prescott facility

Holcim Building Envelope’s Prescott Facility Achieves Wildlife Conservation Area Certification

10-acre plot embodies company’s commitment to the local environment and community. Holcim Building Envelope is pleased to announce that in October, the 10-acre habitat area it established in 2013 at its Prescott, Arkansas manufacturing plant has once again been certified by the Wildlife Habitat Council (WHC) as an official Wildlife Conservation ...


RCS Welcomes Elevate

RoofersCoffeeShop® Welcomes Elevate

Meet Elevate, formerly Firestone roofing systems. RoofersCoffeeShop®, the award-winning place where the industry meets for technology, information and everyday business, is pleased to welcome Elevate™ into its community for contractors. For over 40 years, Firestone roofing, wall and lining systems has been expanding their portfolio of building products. ...


Elevate logo

Firestone Building Products Unveils New Brand Identity as Part of Holcim

Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate™. Today, Firestone Building Products is proud to announce that it is adopting the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit. Firestone's iconic brand, a recognized industry ...


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