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Elevate™

Elevate - President Message 2024

A message from Elevate's president

By Kristin Beck, Elevate. A special message and some exciting improvements to Elevate's contractor recognition programs to look forward to in 2024! As we’ve finished our first full year as Elevate, I want to take a moment to extend my heartfelt gratitude for your commitment and partnership in 2023. You, our valued ...


RCS Welcomes Commercial Distribution Specialties

RoofersCoffeeShop® welcomes Commercial Distribution Specialists!

SRS Distribution awards the designation Commercial Distribution Specialists to their locations that are experts in low-slope commercial roofing products and systems. RoofersCoffeeShop®, the award-winning place where the industry meets for technology, information and everyday business, is pleased to welcome Commercial Distribution Specialists (CDS) into its community for contractors. CDS delivers ...


Coffee Conversations LIVE from IRE 2024 Sponsored by SRS! - Day 2 - PODCAST TRANSCRIPT

Coffee Conversations LIVE from IRE 2024 Sponsored by SRS! - Day 2 - PODCAST TRANSCRIPT

Editor's note: The following is the transcript of a live interview with Sara Jonas from ICP Group, Piers Dormeyer of EagleView, Michelle Lane of Elevate and Kent Gardner from SRS Distribution. You can read the interview below, listen to the podcast or watch the recording. Heidi J Ellsworth: Hello and ...


Elevate-Palmer-SVPSales-600x300

Elevate Commercial Roofing Systems & Lining Americas welcomes Frank Palmer as Senior Vice President of Sales

Industry veteran to spearhead sales and market growth initiatives for Elevate, GenFlex and GenTite Brands Elevate Commercial Roofing Systems & Lining has named Frank Palmer as Senior Vice President of Sales. Palmer will be responsible for the growing portfolio and sales of Elevate™, GenFlex™ and GenTite™. The appointment is part of ...


Elevate-2023-Master-Contractor-Hawaii

Announcing the 2023 Elevate™ Master Contractor Award Recipients

This annual program honors contractors for excellence in commercial roofing. Elevate™, a premier brand of roofing and lining systems, announced the 2023 recipients of its Master Contractor program, which recognizes the most elite commercial roofing contractors in North America and Latin America. Elevate announced the 2023 recipients in Maui as part ...


ARMA logo 600x300

ARMA Announces Accident Prevention Contest Winners

Asphalt roofing facilities across North America recognized for workplace safety. The Asphalt Roofing Manufacturers Association (ARMA) has completed its annual Accident Prevention Contest and is proud to recognize 66 asphalt roofing manufacturing facilities for their workplace safety, specifically low incident rates among workers. Facilities that entered the 2022 Accident Prevention Contest were ...


holicim - elevate - promotion - pr -2023

Holcim Building Envelope Names Kristin Beck as President of Commercial Roofing Systems and Lining Business Unit

Beck will retain her role as Global Chief Supply Chain Officer for Holcim Solutions & Products. Holcim Building Envelope has announced the promotion of Kristin Beck to President of its Americas Commercial Roofing Systems & Lining business unit, which encompasses the Elevate and GenFlex lines of roofing systems. Beck will provide ...


Elevate Staircase

Meet The New Brand of the Future, Elevate

By Cass Jacoby. In this RCS podcast, Holcim’s Michelle Lane talks about Holcim’s acquisition of Firestone Building Products, its rebrand to Holcim Building Envelope and how they are developing Firestone roofing, wall and lining systems into the future-focused Elevate. In Season 4, Episode 69 of the Roofing Road Trips Podcast, ...


Estimating Edge Cost Estimation

How to Take the Edge off from Take-off to Cost-estimation

By Cass Jacoby. The EDGE® is the roofing software solution that is making it easy to stay at the cutting edge and ahead of your competition. When it comes to software for contractors, you need something designed by experienced roofing professionals for roofing professionals. What you need is software that ...


Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate

Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate - PODCAST TRANSCRIPTION

Editor's note: The following is the transcript of a live interview with Michelle Lane of Holcim Building Envelope. You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the ...


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