Elevate™

Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate

November 29, 2022 at 9:01 p.m.

S4:E69 Heidi J. Ellsworth meets up with Michelle Lane, Vice President of Marketing & Communications for Holcim Building Envelope at the 2022 NRCA fall meetings for an in-person Roofing Road Trips. They talk about the major branding change from Firestone roofing, wall and lining systems to Elevate that Michelle ...