Draper DNA is a high-performance marketing team
using Lean business principles to provide the balance of fundamentals and innovation, challenging conventional thinking to drive sales for home and building
products manufacturers.

We bring client-side experience from leading building products manufacturers Andersen Windows, Weather Shield Windows and Doors, Simonton Windows, and Fypon; and, specialty omnichannel retailer, Woodcraft.

And, traditional agency experience providing sales-driving, award-winning campaigns for industry leaders Armstrong World Industries, Assa Abloy, Dupont, Henry, KitchenAid, Scepter, Viance, Walker Zanger and others.

We focus on the art and science of working with Audience DNA to define, engage and motivate your customers; Brand DNA to determine and articulate who you are and what makes your unique; and Corporate DNA to align the right products, price, channel, sales, marketing and service to generate revenue and profit.

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Case Studies

Art

• Grabbed the attention of the plumbers in the office and the field to convey the Made in USA aspect of the brand.
• Leveraging a brand personality that is smart, confident, authentic, practical, trustworthy, approachable, and quality.
• Lady Liberty produced 235% more impressions and 394% more engagement than previous campaign. Abe was no slouch with 7 x engagement through email.

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Social Media

From zero to market leader in activity, growth, cross-channel engagement, applause, conversation and amplification.

Unique content, targeted campaigns and paid media support are driving the successful performance of this social media effort.

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Branding

Create a design that reflects the upward momentum of innovation through energetic angular shapes, strong colors and a confident voice. A complete transition to new brand standards across all print and digital mediums.

Personality – Tone – Voice

Colors – Typography – Photography

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