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Cotney Consulting Group
Affinity Webinar - Content that Drives Connection
RoofersCoffeeShop and Cotney Consulting Group team up again for their Affinity Webinar talking about how good content can help drive crucial connections for branding. Thought leadership and brand reputation should be a driving force in your messaging as home and building owners look for information, education and an overall understanding ...
Coffee Conversations - Roofing Visionaries: Environment, Diversity, Technology
In this very special Coffee Conversation, we have gathered Roofing Visionaries from the industry to talk about how the environment, diversity, social justice and technology are changing the face of roofing. All panelists were participants in the 2022 Roofing Visionaries immersive experience held in Chicago and hosted by Jobba. ...
Elevating Your Company with Cause Marketing - An Affinity Webinar with Cotney Consulting Group
John Kenny, Karen Edwards and Heidi Ellsworth discuss how businesses can benefit from implementing cause marketing strategies. Discover how giving back yields great rewards for your company. In this webinar, cause marketing is demystified. The steps to take for starting your non-profit collaboration are clearly outlined.
The ROI of Attending Tradeshows
Join John Kenney and Heidi J. Ellsworth as they share tips, tricks and secrets to getting the most out of attending tradeshows. With the International Roofing Expo (IRE) just around the corner, John and Heid share how to not only gain valuable information and education from classes and events but ...
The Power of Podcasts
Join Heidi and John as they look to the future of podcasting, and maybe even inspire you to start a podcast for your own business.
Growing Brand Ambassadors
Cotney Attorneys & Consultants presents- Creating Solutions with Cotney! We will be diving into the world of " Growing Brand Ambassadors" You don't want to miss this one!
Utilizing Online Resources
Learn about how you can build your business using tools available online. John welcomes Heidi J. Ellsworth and Karen L. Edwards, both marketing consultants and part of RoofersCoffeeShop® to explore the tools that are available to roofing contractors on the site.
Using LinkedIn For Business Success
John Kenney, Karen Edwards and Heidi Ellsworth share top LinkedIn tips and advice to help roofing professionals use LinkedIn to grow their career and their business. Starting at the beginning, this trio talks about what is LinkedIn along with who should join and why. They will share statistics ...
Low Budget Marketing Ideas
John Kenney, Karen Edwards and Heidi Ellsworth present low budget ideas to enhance your marketing program. Find out how you can use public relations, email, social media and more while also working with distributors and manufacturers to add new dimensions to your marketing plan for very little extra money. To learn ...
Cotney Consulting Affinity Webinar Playlist
Gen Z – A New Way of Marketing Looking at a recent report from Redfin, John Kenney, Karen Edwards and Heidi Ellsworth talk about marketing for the new generation of homeowners. With special guests, Alex Tolle and Megan Ellsworth of RoofersCoffeeShop, both are GenZ with one a first-time homeowner and ...
