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Adam Cabrera
How AI Roofing Sales Technology Enhances Productivity and Training
By Adam Cabrera. AI-based speech analytics software can identify conversational patterns in top-performing salespeople to enhance sales training and customer interactions. The construction industry is often perceived as traditional, but a recent MetalCast™ episode reveals that this isn't the case, at least in the home improvement and roofing sectors. In ...
Practical Tips for Roofing Contractors to Go Green
By Adam Cabrera. Experts offer practical advice for contractors looking to incorporate sustainability in their roofing business. In a recent episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with two industry experts, Jason Dark and Mitch Gilbert, from Duro-Last, a manufacturer of PVC roofing systems. Jason, the ...
Why Metal Roofing Has a Bright Future in Solar Energy Tech
By Adam Cabrera. As solar technology advances, the integration of solar installations and metal roofing is becoming increasingly popular. In a recent episode of Roofing Road Trips™, host Heidi J. Ellsworth sat down with Rob Haddock from S-5® to discuss the ins and outs of metal roofing, the rise of ...
Permanent Safety Measures That Prevent Roofing Accidents
By Adam Cabrera. FlashCo offers training and certification programs for contractors to safely install fall protection systems. Rooftop safety and fall protection have long been essential but sometimes underemphasized aspects of the roofing industry. FlashCo, a leader in single-ply flashings and accessories, aims to address workplace safety with its newly ...
Debunking Common Myths About Ventilation in the Roofing Industry
By Adam Cabrera. Ventilation in the roofing industry may seem simple, but there are many myths and misconceptions surrounding the subject. On a recent episode of Roofing Road Trips®, host Heidi Ellsworth sat down with Tony Vizzi, regional sales manager at Quarrix, to discuss the essentials of proper ventilation ...
Market Intelligence and Financing in the Palm of Your Hand
By Adam Cabrera. The platform offers robust market intelligence tools, allowing contractors to personalize sales strategies for individual homeowners. In a recent episode of Roofing Road Trips®, host Heidi Ellsworth sat down with Robert Gaspard, the vice president of operations for ProFund. ProFund, a pioneering software service platform, is reshaping ...
How to Elevate Your Roofing Business Using Visualization
By Adam Cabrera. Improve customer experience, lead generation and dwell time on your website with the simple addition of a visualizer. In a recent MetalCast podcast, Brad Finck, senior vice president of Renoworks, shared key insights on how visualization can benefit your roofing business and aid customers in decision making. ...
Digital Roofing Technology That Will Change Your Sales Strategy
By Adam Cabrera. Roofing has entered the digital age, and it's time for contractors and homeowners to reap the benefits. In a recent episode of the Roofing Road Trips®, Travis Harvego, president of Roofle, and Matthew McDaniel, chief marketing officer and product owner of Roofle, delve into how their ...
Cool Roof Rating Council Celebrates 25 Years of Making Roofs Greener
By Adam Cabrera. As concerns about sustainability and climate change grow, the CRRC continues to make strides in the roofing industry. In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth spoke with Rich Slomko and Jeffrey Steuben from the Cool Roof Rating Council (CRRC), offered key ...
Podcasting: A New Tool for Getting Information About the Roofing Industry
By Adam Cabrera. In the current digital age, podcasting has proven itself to be an effective tool for modern businesses to connect with their customers and colleagues. In a recent episode of Roofing Road Trips, host Heidi J. Ellsworth spoke with Pam Torrey, director of marketing at Ingage, who ...
