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RCSI - Brand Ambassadors
Brand First, Then Market Your Company
RCS Influencer Wendy Marvin says that both customers and employees can be your company’s brand ambassadors. At Matrix Roofing & Home Solutions we advertise differently than a lot of other companies. Marketing can cost thousands of dollars. It can either help the business by bringing in leads ...
Providing Training Helps Team Members Represent Your Brand
RCS Influencer Rudy Gutierrez says that team members are an integral part of sales and marketing. At Shell Roofing, our team members are absolutely a part of our sales and marketing. Brand messaging is extremely important to project professionalism and team unity. Not only do we dress with our company represented ...
Your Approach and Attitude Toward the Customer Can Set Your Company Apart
RCS Influencer Thea Dudley says that everyone that makes their living at your company is an extension of it and the philosophy - that can leave a positive impression or a negative one depending on the employee. A great brand ambassador sings the company’s praises, believes in the brand and ...
Teach Team Members to Love Every Customer
RCS Influencer Marty Stout says that every employee should be trained to be a brand ambassador. I guess because I am old school, I did not know what a Brand Ambassador was when I saw what this month’s Influencer topic was. So I looked it up. One definition I found online ...
Seven Steps to Engaging Employees as Brand Ambassadors
RCS Influencer Heidi J. Ellsworth and RCS Editor Karen Edwards say that employees can be one of your best marketing tools. It is important to engage your employees as your brand ambassadors. They represent your brand every day in their interactions out in the community and with customers. Employees are one ...
Team Members Should Understand the Brand Experience Your Company Wants to Deliver to Every Customer
RCS Influencer Mike Pickel says that establishing Core Values can help your team members effectively represent your brand. At Texas Traditions Roofing, our team members certainly represent our brand every day to both the community and our customers. We prepare them for this role by making sure that they understand our ...
Employees Interacting with Customers Creates an Impression of Your Company
RCS Influencer Ken Kelly says that it’s important to be sure employees are prepared to represent your company and project a positive image. Anytime an employee is in front of a potential or actual customer, they are a direct representation of your company. With each interaction, an impression is built or ...
Employees are More Than Brand Ambassadors, They are Family
RCS Influencer Charles Antis talks with his Director of Cause, Susan DeGrassi, about how employees represent the Antis brand by giving back to the community. Watch Charles’ response to the question “Do you use employees as brand ambassadors and if so, how do you prepare them?” or you can read the ...
Employees are a Pure Representation of Your Company
RCS Influencer Ken Kelly says that you should allow employees to be purpose driven and a part of something greater. From a first impression conversation on the phone to the job site cleanup, employees are the images in your customer’s minds. This lasting impression defines your company’s brand and determines its ...
