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Sales & Marketing
See RoofersCoffeeShop.com's own Heidi J. Ellsworth & Karen Edwards speaking at the IRE
RoofersCoffeeShop.com is in New Orleans for IRE and there are a lot of ways to connect with us. Heidi J. Ellsworth, RCS Partner and Karen L. Edwards, RCS editor along with Vickie Sharples, partner and Sarah Harwerth-De Marco, RCS digital operations will all be at the IRE. Here are the ...
Where is your marketing focus? Let the Contractor's Cloud data help you out.
Contractor's Cloud analyzed the data from its top 500 roofing and exterior contractors to see where the leads came from. By Dwight Gunnarson, Contractor’s Cloud. You probably spend a lot of time determining where your marketing efforts should be spent. You hear you should do this or you’ve read you should do ...
Here are the 5 Keys to Engaging Contractors with Your Content
Here are some key points to keep in mind when developing your digital advertising and campaigns. Remember, we are here to strategize with you for ongoing success. Call to Action You MUST have a strong call to action. In any campaign, think through it and determine what you want ...
They Clicked Through!! So Now What?
By Vickie Sharples. While Calls to Action are very important, don’t forget to tell the customer what you want them to do after they click the link! If you don’t, they will just visit the page and then they are gone. Lead lost. Even if you think it should be intuitive what ...
7 is the Magic Number for Customer Engagement
How do you get in front of roofing contractors with your products, services and ideas? In today’s age, it needs to be a conversation, a customer engagement that draws the attention of roofers to your offering. By Heidi Ellsworth At the Coffee Shop, we have formed our marketing opportunities around engaging ...
