Sales & Marketing
Proven Tips for Setting Up Your Google Local Services Ads Campaigns and Strategy
By Surefire Local. There are more than a few ways to drive visibility for your business in Google Search. It’s always important to be ranked well for organic results, which comes from building a website that’s naturally attractive to Google (SEO, geo-signals, consistent information, etc.). However, organic visibility can only get you ...
7 Roofing Contractor Marketing Strategies
By Mauricio Cardenal, Roofing Marketing Pros. Don't make the mistake of only marketing when business slows down. It happens far too often. Roofing companies wait until the business gets slow, and then pour effort and money into roofing contractor marketing, only to stop marketing as soon as business picks up again. This ...
Connecting Google Local Services Ads with Your Google Ads Strategy
By Surefire Local. Google Local Services Ads (LSAs) are a new way for your business to stand out from the competition. They also work very well at helping to level up your current Google Ads strategy. This isn’t a situation where you want to choose one or the other, however. Rather, you want ...
No More Guessing. EagleView Helps Improve Contractor Profitability With New Waste Factor Calculation
Here at EagleView, we’re constantly looking to see how we can help our customers solve their biggest problems using the latest technology. When roofs are damaged due to normal wear and tear or as the result of a storm, a “guesstimation game” begins in which contractors and insurance carriers try to ...
Live with Google on July 23rd: Latest Trends & Reaching Today’s Homeowner
Don’t miss this incredible opportunity to hear directly from Google on the latest trends. Ever want to pick a Google expert’s brain to get more insight on how your business can gain more local clientele? Now’s your chance! We’re incredibly excited to announce Google will be returning to speak on their ...
Beau Wolcott of B. Wolcott Construction Shares Sales Success
Being account focused and working with Sales Accelerator takes roofing company to the next level in sales and predictability. Ryan Groth of Sales Transformation Group has been working with roofing contractors across the country on accelerating their sales efforts. He recently sat down with Beau Wolcott of B. Wolcott Construction ...
Video, Video, Video!
By Roofing Marketing Pros. Video is a powerful marketing tool for your business. Mauricio Cardenal of Roofing Marketing Pros continues to share great advice with RoofersCoffeeShop® this time about video marketing. He notes that it is one of the most effective long-term strategies any company can have. It can ...
Marketing Strategy and Technology: Creating an Integrated and Successful Plan for Home Contractors
By Surefire Local. Discover how your home contracting business can use the latest technologies and tools to create a focused digital strategy to drive local visibility for your business online. In this new eBook, walk through the steps of building and executing an integrated and successful digital strategy for your business. ...
Building Your Brand to Grow Your Business
By Melissa Lee, Communications Manager, Duro-Last. Follow these key strategies for creating and building your company brand. With the ever-changing landscape of marketing and branding, it can be difficult for business owners to develop a strategy that builds recognition and drives growth. Add to that the labor challenges facing the roofing industry ...
What is Google Local Services Ads & Why Should Home Services Businesses Take Notice?
By Surefire Local. According to a recent report, more than 74 percent of consumers use Google as their first option for finding information. This number has even likely gone up in the time since I’ve written this sentence! What this means for local businesses in the home services industry is that reaching ...
