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Sales & Marketing
3 Reasons Home Contracting Businesses Should Have a Mobile-Responsive Website
By SureFire Local. We find ourselves living in a mobile-first era and are gradually entering a mobile-first index when it comes to Google search. This is because we as consumers are more attached to our smartphones and tablets today more than ever, and that isn’t changing anytime soon. In fact, more than ...
Steps to Generating Higher Quality Leads from Google Ads
By SureFire Local. One effective way to get more quality leads for your home improvement business is through running smart, data-backed Google Ads. Google Ads displays brief advertisements, service offerings and product listings within the Google ad network to online users. To dominate local search results using Google Ads, you’ll want to ...
Case Study: How to Get 60 Roofing Leads a Month
This lead generation service delivered 65 phone calls and 20 web form submissions in just six weeks. Allstar Construction & Roofing is a roofing contractor based in El Paso, Texas with over 35 years of experience. They specialize in residential and commercial roofing services. Ricardo Castellanos, the owner of Allstar ...
5 steps you can take to help you get on the top 100 list
By Ryan Groth. The top 100 list provided by Roofing Contractor Magazine is really a special honor to achieve. When looking up and down the list each year, I recognize market leaders who I know are doing certain things better than everyone else. To be fair, the top line isn’t everyone’s measure ...
Contractor Talks: Tips and Tricks to Nail Content Marketing
By SureFire Local. In a world where everyone can go online at any time to access the information they need, the importance of digital marketing and having an online presence is more important now than ever before. With advancements in technology, there’s a delicate balance between using marketing software to excel your ...
How Can A Roofing Company Use Instagram To Grow Business?
By Mauricio Cardenal, Roofing Marketing Pros. Think Instagram is irrelevant to you as a roofing company? Think again. Just because you work in a home-improvement industry doesn’t mean this platform doesn’t have value for you. There are over a billion users active on the network each month, more than half of which ...
The Home Improvement Contractor’s Social Media Action Plan for 2019
By SureFire Local. Every second, 11 people use social media for the first time. If you read about as fast as the average person does, eight new people will have joined a social platform in the amount of time it took you to finish this sentence. That’s mind-blowing! If you think of the ...
How To Make A Digital Transformation In 2019
By Mauricio Cardenal, Roofing Marketing Pros. Do you want your roofing business to start making money online? If the answer is yes, keep reading. The internet has been around for decades, but despite this, the vast majority of roofing companies have yet to embrace digital marketing. In terms of digital marketing, construction as a ...
Time to Get Personal - Why You Should Mail Strategically and Often
By HailPost. Direct mail is making a comeback, with a revamped approach that can provide quick, targeted marketing messages. We’ve all experienced it before. You log on and do a little online shopping. Then, bam! The next thing you know, your social media or website ads are flooded with images of a ...
Tips for making more effective sales presentations to your roofing leads
By IKO. The Rules of Selling Have Changed. Have You? You know from firsthand experience that the rules of selling have changed. Think back to the last time you purchased a new vehicle. You went online to research the make, model and mileage. Perhaps you looked at consumer reports or read online ...
