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Sales & Marketing
Looking to Increase Margins? Here are Some Tips from the Experts
By Trimble Contractor Work Zone. In every industry, most businesses seek to increase their margins, but it takes a little more hard work than just raising prices. The 2018 Commercial Construction Index indicated that more than half of contractors (54%) expected to see profits rise during 2019. This isn’t going to happen ...
The Missing Link to Making Direct Mail Work Better For You
Direct mail usually isn’t “direct” enough until now. For the first time in the industry, you can now pick exactly where you want to mail with just a few simple clicks. It really doesn’t matter how pretty or clever your design is, or how competitive of an offer you have. If ...
7 Amazing Roofing SEO Strategies
By Mauricio Cardenal, Roofing Marketing Pros. It’s the goal of every business, no matter the industry: how to get the coveted top spot in search engine results. There are many factors that determine how results are listed in a search engine, but one of the most important to understand – particularly for ...
Top 5 Ways to Cultivate the Best Sales Environment
By Ryan Groth, Sales Transformation Group. What dictates an environment where salespeople can perform at their best? Do you want high-level performers on your team? You've heard it said by John Maxwell, "everything rises and falls on leadership." Anytime you evaluate a champion team, you can see that there ...
3 Ways Home Services Contractors Can Build Trust Through Social Media
By Surefire Local. When it comes to your home improvement business generating new leads through digital marketing, it begins by building trust with homeowners. The best way to do that is to win their trust with online reviews and build a community on social media. Doing so can help you engage homeowners ...
Does Google Trust Your Home Services Business?
By Surefire Local. Google is the most popular search engine consumers use every day to find the answers to their questions. While it’s true that trust is currency, it doesn’t just apply to your clients. It also applies to Google. By following Google’s best practices to manage your online presence, you’ll be ...
203 Roofing Leads In 5 Weeks
By Roofing Marketing Pros. See how Roofing & Reconstruction Contractors of America achieved success in their online marketing. RRCA is one of the nation’s leading storm restoration contractors. RRCA was founded in 1993 and has several locations across the country. They specialize in all types of roofs, commercial and residential: Tile Shingle Metal TPO Flat ...
What Would You Do With 40% More Service Revenue?
By Jobba Trade Technologies. Believe it or not, you may be missing out on service revenue every single day. This could be for many reasons – new inspection or service inquiries are falling through the cracks or maybe your sales team is wasting time on manual processes and communications. Then, think about your ...
Metal Roofing Benefits: Top 5 Selling Points
By Sherwin Williams. As a residential metal roofing contractor, you can create a direct path to a sale by educating homeowners on the myriad benefits of metal roofs. Many homeowners have been inundated with myths surrounding metal roofing. They’ve heard that they’re too noisy, attract lightning and are prone to rust. Fortunately, ...
Cutting Through the Clutter: TV Advertising Best Practices
By Melissa Lee, Duro-Last. While traditional advertising practices are trending out in favor of digital engagement opportunities, a variety of business owners still find value in television spots in their local markets. If you’re interested in developing a television campaign with your local stations, be sure to follow the guidelines below for ...
