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Sales & Marketing
Building Your Brand to Grow Your Business
By Melissa Lee, Communications Manager, Duro-Last. Follow these key strategies for creating and building your company brand. With the ever-changing landscape of marketing and branding, it can be difficult for business owners to develop a strategy that builds recognition and drives growth. Add to that the labor challenges facing the roofing industry ...
What is Google Local Services Ads & Why Should Home Services Businesses Take Notice?
By Surefire Local. According to a recent report, more than 74 percent of consumers use Google as their first option for finding information. This number has even likely gone up in the time since I’ve written this sentence! What this means for local businesses in the home services industry is that reaching ...
Contractor Brings in Over $150,000 In Sales In 30 Days
By Roofing Marketing Pros. Your House Doctor is a family owned, a full-service construction firm in Minnesota, that is licensed (#20521605), bonded, and insured. From their main office in Coon Rapids, Minnesota, they service the Twin Cities metro areas in Minnesota, Western Wisconsin, and Southwest Florida.They have been in business in ...
MLB and Hiking Trails in Denver Equals Bootcamp Success
Ryan Groth's recent sales bootcamp in Denver allowed professionals to connect, collaborate and build predictable revenue models. Ryan Groth with Sales Transformation Group has a passion for helping contractors build predictable sales models through evaluations, online learning, leveraged group coaching and live events. In a recent bootcamp in Denver, Colorado, ...
Assistance from Assistants — Local Business Get Ready to Accept Calls from Google Assistant
By Shashi Bellamkonda, SureFire Local. In May of 2018, Google announced a new voice technology that helps consumers call a business called Google Duplex. I have been an enthusiast of Google devices and an ardent fan of Google Fi (Google’s MVNO — cell phone service) and my Google Pixel phone. For the past ...
3 Tips for Engaging Customers on Social Media
By Anne Lucas, CertainTeed. Here are three steps to boost your social media engagement in a way that drives new sales: Social media is a great tactic for engaging with customers – it’s quick, easy to use and, best of all, free. But just because you post to your company’s Facebook page ...
A Simple Step-by-Step Process to Increase Profits on Roofing Jobs
By EagleView. How to eliminate slippage and maximize the profit on each roofing job. EagleView asked Dave Sullivan of The Roofer Show to give contractors advice on how they can better manage their businesses. Dave recommends this seven-step process to decrease slippage and increase job profits. There are two ways to make more profit ...
5 Roofing Ads You Can Try To Get More Jobs
By Mauricio Cardenal, Roofing Marketing Pros. How does a roofing company stand out in a crowded market? Roofing ads can no longer simply rely on offering the lowest price for a job. Competing on price is a race to the bottom that ultimately no one wins. With so many choices available, consumers ...
Are You a REACTIVE or PROACTIVE Contractor? Both Cost Money
By Sales Transformation Group. As contractors evolve they tend to fall into one of these two buckets and they both cost money. One bucket is where the strugglers are, the ones who won't make it for the long haul. The other is where the rainmakers & long-term market apex predators are. Which ...
Advice for Contractors Who are Losing Sleep at Night Wondering if you Will Cover Payroll this Week
By Ryan Groth. Are you a contractor struggling to keep up with your overhead? Or maybe you’re getting work but deep down you know you’re scraping the barrel… Here’s some sobering advice: If you haven’t met me yet, my name is Ryan Groth and I work with contractors to build predictable sales models so ...
