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Sales & Marketing
Avoid These Mistakes in Your Marketing Strategy
By Lauren White, RCS Reporter. What NOT to do if you want your company’s marketing to dominate. In today’s media-driven world, effective marketing is crucial. Marketing helps spread the word about your business, services, and what you stand for. Now more than ever, it’s important for a company’s marketing to ...
4 Tips to Enhance Your Roofing Website
By Equipter. A roofing website is one of the most valuable tools for drawing in new business and building your company’s bottom line. Most people–92%–don’t make a purchase on a website during their first visit. Your site exists to provide info on your company and increase your credibility among your target ...
Don’t Wait for the Phone to Ring, Generate Service Work with Annual Agreements
Let your roofing company enjoy regular, recurring revenue through service contracts. By putting service agreements in place with your customers, your roofing company will enjoy regular maintenance, inspections and emergency response work that keeps your crews busy and brings in predictable revenue. There’s a good reason why all kinds of service businesses ...
How to Get Your Roofing Company in the News
By Karen L. Edwards, RCS Editor. Owens Corning contractor featured on news following destructive storms. Indianapolis was hit by severe storms in April that left homeowners unsure of what to do during the pandemic. We have written before on RoofersCoffeeShop that Mother Nature doesn’t know that there is a pandemic causing most ...
JobNimbus is a Roofer’s Dream Business Application
By Lauren White. This easy-to-use app can save you time, money, and headaches. Not only am I learning about roofing and the technical terms associated with it through working as a freelance writer for RoofersCoffeeShop®, but I’m learning what it takes to manage a roofing company. I’ve grown up in the ...
How to Continue Driving Revenue During the COVID-19 Pandemic
By LEVERAGE. As a business owner, one of your primary goals right now should be to find ways to continue driving revenue during the pandemic. Your business needs cash flow, and while you can certainly borrow, you’ll have to pay that money back at some point. As we may be headed for ...
Optimizing Your Online Presence for a Seamless User Experience on All Devices
By LEVERAGE. Brands often create content strategies that cater to specific devices and their expected user behavior. Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around each device, or should brands provide content that caters to the user regardless of their device? Seamless experiences ...
Prospecting Tips for Growing Your Business in the Age of the Coronavirus
By Satta Sarmah Hightower. The COVID-19 pandemic has transformed how we live, work, and interact. Social distancing is now the norm, which means businesses must find new ways to engage customers. However, you can still nurture leads and hold consultations while following recommended distancing practices. You just have to be creative in your ...
Why a Mobile-friendly Website is Essential to a Successful SEO Strategy
By LEVERAGE. Surprisingly, many organizations still don’t have mobile-friendly websites despite there being over 5 billion unique mobile subscribers worldwide. Usually, they are reluctant to invest because they lack resources or don’t see the value. If your organization falls into this category, and you would like your brand to remain relevant on ...
Top 11 Local Marketing Challenges for Small Businesses (And How to Overcome Them)
By Steve Eastlack, Surefire Local. Small business owners have to deal with many unique challenges when trying to showcase their business in today’s competitive market. Join us as we go over some of the most common marketing problems small business owners face, as well as expert tips and resources to fight back. Challenge ...
