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Sales & Marketing
5 Strategies for Staying Busy This Winter
By Equipter. Cold temperatures don’t have to freeze your business. Learn how to take advantage of the winter lull and increase your profits. For many roofing contractors, the winter months mean fewer jobs, which often leads to a loss in profits and can even lead to the need for ...
A Different Kind of Marketing & Business Development Firm Focused on the Building Materials Industry Launches
The GLO Group is a unique firm that delivers exceptional results. The GLO Group LLC, a newly established marketing and business development firm, recently launched to help companies in the building materials industry significantly improve branding and increase sales. GLO Group Founders, Melissa Chapman, FCA (formerly of M2C Services) and Monica ...
Empowered Employees Equals Good Marketing
By Heidi J. Ellsworth, HJE Consulting. Increase productivity and profitability by creating an inclusive company culture. As I have talked about many times, a roofing contractor’s employees can be their best marketing tool. Happy, challenged and empowered employees are your brand ambassadors, promoting your brand and working to ...
Make Your 2021 Growth Goals a Reality With These 5 Marketing Technologies
By Karen Edwards, RT3. Learn why marketing technology should be one of your top priorities and how to implement it into your day-to-day operations. This is the time of year for goal setting and business preparation. Nearly all companies include closing more sales in their growth goal plans for 2021, ...
5 Tips to Better Respond to Negative Reviews
By Equipter. Don’t let bad reviews stop your roofing company from landing more jobs. Instead, maintain business integrity and customer respect with these tips. Customer satisfaction is a main focus in all successful businesses for good reason. Despite the tireless hours you’ve worked to ensure quality jobs for all ...
You Too Can Build an All-Star Business With Predictable Success
By Sales Transformation Group. In 12 months, Pride Roofing went from $0 to $4.3 million in residential sales. Here’s how: Pride Roofing started small with Kristopher Wagner and a team of five. With the help of Ryan Groth, the owner of Sales Transformation Group, Kris was able to rapidly build his business ...
Build a Better Business With Sue Hawkes
By Colin Sheehan, RCS Reporter. Learn how to develop a clear vision, gain Traction® and what it means to own a healthy business. Sue Hawkes is an award-winning, globally recognized seminar leader and business coach who has been helping contractors identify root problems and clarify business visions for decades. She is a ...
Do You Know Someone in the Industry Who Deserves Recognition?
By Colin Sheehan, RCS Reporter. Submit your nominations today for the 2020 STG Awards. Sales Transformation Group (STG) is excited to honor and recognize some of the many hard workers in the roofing and construction community through their annual STG Awards. This year's recipients will be acknowledged at the STG ...
3 Ways to Stand Out as a Roofing Company
By Amanda Trusky, JobNimbus. Roofing is a competitive industry. Watch your company soar above the competition with the following tips. With roofing employment rates projected to grow 12% from 2018 to 2028, a rate significantly higher than the average growth rate of 5% for all occupations, the industry will continue to expand ...
Why Should a Customer Choose Your Roofing Business?
By Equipter. Learning how to better market your services is key to building a successful roofing company. If you haven’t had experience working in marketing, it can be challenging to know where to start. However, in order to create a lucrative business, it is crucial that you learn how to market your ...
