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Expert Conversations
Strategies to secure your next roofing contract
By RoofScope. Turn common client objections into sales opportunities and master the techniques that transform hesitant prospects into satisfied clients. Picture this: you’re standing in front of a potential client, ready to pitch your roofing expertise, but a wall of objections blocks your path. Whether it’s homeowners convinced they can DIY ...
Identifica el propósito, visión y misión de tu compañía para alcanzar el éxito
By Jessica Bravo. Cómo alinear a tu equipo con la visión y potenciar el liderazgo. The Glo Group es una organización dedicada al desarrollo y la comunicación de equipos y líderes, con el objetivo de expandir el impacto de cada líder y empleado dentro de la compañía, lo que finalmente ...
Why mastering every lead is key for roofing contractors
By Jesse Sanchez. Learn more about making the most of every sales opportunity in a competitive market. In this Coffee Conversations, host Heidi J. Ellsworth welcomed a distinguished panel of industry experts, including Dean Curtis, CEO of Ingage; Chuck Thokey, owner of Top Rep; and Adelaide Opitz, director of operations ...
Hiring for success
By Dani Sheehan. Learn how to identify talent, retain employees and build a strong hiring strategy with these expert insights. In a recent RoofersCoffeeShop® Lunch & Learn, Heidi J. Ellsworth sat down with Lorna Rojas and Gaetano Mastroianni from Tremco Roofing and Weatherproofing Technologies Incorporate (WTI) to discuss one of the most ...
Generational vision: How the Gottron family revolutionized roofing sales
By Jesse Sanchez. Family, innovation and relationships drive this multi-generational roofing legacy. The Gottron family’s story in roofing is one of passion, persistence and a vision for the future. Featured in this Coffee Conversations, the Gottrons — Jeff, Mike, Bryan, Chris, Trevor and Austin — opened up about their work with Duro-Last, ...
An underrated career path: Roofing
By Emma Peterson. Learn about why the roofing industry might be a good fit for you. Across the trades, there is constant chatter of labor shortages and talent recruitment struggles. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with James McDonald and Maureen Greeves of Weatherproofing Technologies Inc ...
Un espacio para la comunidad de habla hispana
By Jessica Bravo. La relevancia del Mes de la Herencia Hispana y el crecimiento de la comunidad en la industria. SRS Distribution Para Latinos y RoofersCoffeeShop® se unieron para un episodio especial de Almuerzo y Aprendizaje en vivo desde la Expo Contratista 2024, celebrado en Atlanta, Georgia. Julissa Chávez ...
The Original Roofing Company is the January R-Club Roofer of the Month!
By Emma Peterson. From cedar shakes to commercial success, learn how The Original Roofing Company built a legacy of quality and loyalty. The Coffee Shops are kicking off the R-Club Roofer of the Month podcast in 2025 with an episode about The Original Roofing Company from Las Vegas, Nevada! To hear about ...
Unlocking the secrets of metal roof coatings
By Jesse Sanchez. Discover how advanced paint technologies are shaping the future of roofing. In a revealing episode of CoatingsCast™, host Megan Ellsworth was joined by AkzoNobel’s Amanda Paterline, commercial marketing manager, and Brad Shreve, a technical support specialist with deep expertise in polymer engineering, to discuss the science and strategy behind ...
The future of financing
By Emma Peterson. Learn how Leap’s Universal Credit Application is changing the game of roof financing. Purchasing a roof is often one of the biggest investments a homeowner will ever make in their house, and financing is often the route to make it accessible and feasible. The financing process, while crucial, has ...
