Expert Conversations
Leading with relationships in a changing roofing industry
By Jesse Sanchez. A focus on relationship-driven sales is reshaping how this manufacturer stays competitive. In the world of commercial roofing, product innovation often grabs the spotlight. But in this Roofing Road Trips®, Shane Millwood, vice president of sales at BITEC, makes a compelling case for putting relationships, not just products, at ...
Experts introduce an industry revolutionizing innovation
By Jesse Sanchez. This new panelized slate roofing solution offers contractors an easier, eco-friendly option without sacrificing timeless appeal. The roofing industry is evolving and READYSLATE® is leading the charge with a product that blends tradition and innovation. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Morgan ...
Delivering what homeowners are looking for
By Emma Peterson. Learn how IKO connects homeowners to the products and professionals needed to make their home renovation dreams a reality. Even as the industry experiences uncertainties, there remains a rising trend of homeowners investing in home renovations and improvements. In this episode of Roofing Road Trips®, Jack Gottesman from IKO ...
How spray foam's leading alliance is raising the bar
By Jesse Sanchez. A record-breaking year and renewed focus fuel momentum for the Spray Polyurethane Foam Alliance. When Frank Mortl III took the helm of the Spray Polyurethane Foam Alliance (SPFA) a year ago, he stepped into a leadership role with big ambitions and as of this year's SprayFoam Annual Conference, those ...
Discover the power of hands-on training
By Dani Sheehan. Don't miss this live CoatingsTalk for your front-row seat to roofing education in action! Want to build a better crew, strengthen your business and boost profitability? Don’t miss this live CoatingsTalk straight from the Polyglass Polyschool hands-on training facility in Winter Haven, Florida, on June 11, 2025, at 11 ...
Making it count: Capturing homeowner attention in a fast-paced world
By Anna Lockhart. In the day and age of social media and short attention spans, it’s critical to have a simplistic, yet catchy marketing strategy. Does your messaging meet the cut? In a recent Coffee Conversations sponsored by Metal Roofing Alliance (MRA), host Karen Edwards sat down with ...
Bringing innovation to rooftop equipment at IRE
By Jesse Sanchez. A simple bolt, a big idea — a solution to a decades-old roofing dilemma is turning heads. At the 2025 International Roofing Expo (IRE), roofing professionals gathered not just to talk shingles and systems, but to rethink how equipment belongs on rooftops. In an interview at the Coffee Shop ...
Key opportunities in a slowing construction market
By Dani Sheehan. Understand how the economy is impacting the roofing and construction sectors to remain resilient through the end of the year. Looking ahead to the rest of 2025, the economic picture offers a mix of steady growth, shifting consumer sentiment and industry-specific slowdowns. Determined to understand how these changes will ...
What you need to know about condensation in roofing systems
By Dani Sheehan. Learn the science behind condensation so you can build more resilient roofing systems by allowing vapor to escape while keeping water out. When moisture shows up inside a roofing system, most people assume it’s from a leak. But as Chris Meyer, director of low-slope roofing at VaproShield, points out, ...
Why every roofing company needs a service division
By Jesse Sanchez. Revealing why service divisions are the key to long-term success — and how even the smallest of roofing teams can build a reputation that lasts. In the world of commercial roofing, service and maintenance isn't just a sideline — it’s a foundation. That’s the message Tracey Donels of Service ...
