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Expert Conversations
4 Roofing Foundations to Give to This December
By Cass Jacoby. New Coffee Conversations episode celebrates season of giving with an esteemed panel of roofing foundations who are giving back to the industry. In a new Coffee Conversations episode, Heidi J. Ellsworth welcomes Trent Cotney and industry foundation representatives including Kelly Van Winkle, president of the Roofing Alliance; ...
How to Equip Your Company to Thrive
By Cass Jacoby. The roofing equipment of the future will be the innovations that are win-win for the contractor and the homeowner. Read on to learn how Equipter caters to both, offering a hassle-free and clean jobsite that effortlessly impresses the whole neighborhood. In season 4, episode 71 of ...
Firestone Roofing, Wall And Lining Systems Are Now Elevate
By Cass Jacoby. In a new podcast, Holcim’s Michelle Lane talks about how the name change is more than a change in branding, it is a promise. In Season 4, Episode 69 of the Roofing Road Trips Podcast, Heidi J. Ellsworth meets in person with Michelle Lane, vice president of ...
Why Roofers Should Focus More on the Chimney
By Cass Jacoby. As a roofer you are uniquely primed to help homeowners maintain their chimneys and prevent leaks. Learn how to take advantage of this opportunity! When one thinks about roofing, they usually think about different kinds of roofs, about durability or performance in strong weather or even ...
Improve Your Service Department with Software Integration
By Alec Doniger. In today’s technology-driven world, it’s essential for companies to adapt and use software to enhance their quality of service. In an RLW recorded in July 2022, Heidi J. Ellsworth dives deep with experts from Cotney Consulting Group and Jobba to discover what role software plays in running ...
Why You Should Add Siding to Your Offerings
By Cass Jacoby. Helping homeowners find the right siding is the key to developing life-long customers and differentiating your business. In a new Roofing Road Trips Podcast, Heidi J. Ellsworth meets with LP Building Solutions brand ambassadors, the Kruse Brothers to talk about the importance of the right siding. ...
How Listening to Contractors’ Concerns Helped This Manufacturing Company Grow
Marco Industries’ Jim McGaha says that they’ve found great success by listening and adapting to the needs of their contractor customers. Editors note: The following is a conversation between RoofersCoffeeShop® COO Karen Edwards, and Marco Industries’ National Sales Manager, Jim McGaha. You can watch the interview or read the transcript ...
The Growing Popularity of Rollforming Machines
New Tech Machinery's Tom Laird tells us about how roofers are jumping to buy their rollformer and gutter machines. Editor's note: The following is a conversation between RoofersCoffeeShop® President Heidi Ellsworth, and New Tech Machinery's National Sales Manager, Tom Laird. You can watch the video or read the transcript below. Heidi Ellsworth: ...
The Exact Worth of a Phone Call to Your Business
By Cass Jacoby. Hold the phone! Ruby’s new Call Trend Report finds that the phone call is more important than ever in the 2020’s, read on to learn key insights from this report. In a new Roofing Road Trips episode Heidi J. Ellsworth gets the scoop on the Ruby 2022 ...
Everyone on the Tradeshow Floor Loves Metal
By Cass Jacoby. ATAS International joins us at the RoofersCoffeeShop® soundstage at WRE to talk about how hot metal is at this year’s tradeshow. Karen Edwards invites ATAS International’s Minnie Robles and ATAS Director of Perimeter Edge Business Bob LeClare to the RCS soundstage for a LIVE! interview at the ...
