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Expert Conversations
Exploring the growing world of spray foam roofing
By Evelyn Witterholt. We talk with Will Lorenz about the growth of the spray foam roofing industry and the upcoming SprayFoam 2024 Convention and Expo. The spray foam sector of the roofing industry has been steadily growing over the past few years. Spray foam roofing is emerging as an economical ...
SPRI and beyond: The power of collaboration
By Anna Lockhart. Previous SPRI President, Brad Van Dam, shares industry insights into the benefits of collaboration for the betterment of the industry’s future and shaping roofing standards. In a recent episode of the Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Brad Van Dam of ...
Game-changing technology in a digital age
By Dani Sheehan. By adding important integrations, Roofle has made their software even more powerful. Don’t miss this podcast episode to learn about the fastest and easiest way to quote a roof! Roofle has taken the roofing industry by storm and over the last four years have been perfecting the ...
Roofing resiliency: Designing roofs to last
By Dani Sheehan. From innovative materials to sustainable practices, the roofing industry continues to advance. Hear from an industry expert on the state of roofing today. This year has started bustling with positive energy and momentum. In another exciting episode of Roofing Road Trips®, Heidi J. Ellsworth catches up with ...
State trade shows: They’re all about your community
By Dani Sheehan. Don’t miss your state or regional trade show this year! As a community hub, you can meet new people, set the tone for the year and prepare for your upcoming roofing season. Trade show season is here! Hopefully you are still feeling the buzz and excitement as ...
Engaging engineering, fun facts and free food!
By Dani Sheehan. With topics focusing on different types of snow retention, the processes for their correct installation and how modern systems use engineering to protect people and property, you won’t want to miss this free, educational seminar. Are you a winter person who loves the snow and can’t wait ...
Get excited for the 2024 SprayFoam Convention!
By Emma Peterson SPFA was founded on helping the industry grow through education and they are continuing that mission today, 50 years later. 2024 marks the 50th anniversary of the Spray Polyurethane Foam Alliance (SPFA) and they’re excited to celebrate at their SprayFoam Convention in March! To prepare, Megan Ellsworth ...
Work smarter not harder with artificial intelligence
By Dani Sheehan. Learn how to improve your online marketing with the help of AI programs like ChatGPT and take your local web presence to the next level. Whether you’re excited to take on new technological advancements or worried about your familiar processes becoming obsolete, there’s no question that artificial ...
Leading with heart, not just with knowledge
By Dani Sheehan. Rackley Roofing’s COO Michelle Boykin shares valuable lessons throughout her career in roofing. In a recent episode of Stories from the Roof, sponsored by Johns Manville, Megan Ellsworth joins Michelle Boykin, the COO of Rackley Roofing to learn more about her journey through the roofing industry, discussing ...
One company’s sustainability vision and rising trends in roofing
By Dani Sheehan. Learn how USG is reducing its carbon footprint and what you can do to improve sustainability practices at your company. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Stacy Simpson, sustainability manager at USG, to discuss valuable insights into the changing ...
