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Expert Conversations
The rise of service divisions
By Emma Peterson. Get reliable, sustainable work from the service side of the roofing industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth hosted Will Riley of Centerpoint Connect and Chad Westbrook of Service Alignment to talk about balancing construction and service in roofing businesses. In both their ...
Setting new standards in durable and sustainable roofing
By Dani Sheehan. With their comprehensive range of roofing materials and solutions, Westlake Royal addresses the needs of modern architects, builders and homeowners alike. Westlake Royal Roofing Solutions is committed to durability, aesthetics and sustainability in roofing solutions, from their composite materials to clay and concrete tiles. They are addressing ...
Learn the roofing ropes for free
By Evelyn Witterholt. In our latest episode of Roofing Road Trips, we spoke with Todd Farr from EVERROOF about their roofing class giveaway contest. Having a solid understanding of the roofing basics can get you far in this industry. You can’t put a price on a great education, but a ...
Charting the future of roofing
By Anna Lockhart. Brad Van Dam shares his insights on SPRI, industry growth and American manufacturing. At the 2024 International Roofing Expo (IRE) in Las Vegas, Heidi J. Ellsworth sat down with Brad Van Dam of MTL Holdings, parent company of Metal-Era and Hickman Edge Systems, for a ...
The new National Women in Roofing’s microsite has launched!
By Emma Peterson. This online platform is the perfect place to find support, information, sponsorship and more resources for women making their way through the industry. The roofing industry may be traditionally male dominated, however National Women in Roofing (NWIR)’s recruitment chair, Shelby Smith, is aiming to make the ...
Underlayment, I choose you!
By Emma Peterson. Underlayments are key to designing a strong and effective roof system. Learn about what to consider when picking one out. In this episode of Roofing Road Trips®, Karen Edwards hosts Alex Manos from Polyglass to talk everything underlayments. There are a variety of underlayments available on the ...
Build a solid foundation for your business
By Dani Sheehan. Overcome the hurdles that come with building a thriving enterprise in roofing when you partner with these business accelerators. The roofing industry is dominated by small business, which comes with a unique set of rewards and challenges. In a recent episode of Roofing Road Trips®, Heidi J. ...
Get an avalanche of profit by offering this roof add-on
By Evelyn Witterholt. Learn about the benefits of snow retention systems to property owners and roofers and how these systems can give contractors a profit boost! Snow retention systems are a terrific way to keep a homeowner safe from the dangers of snowfall. But many property owners don’t realize they ...
Honoring his grandfather and working like a dog
By Dani Sheehan. Red Dog’s Roofing is synonymous with honesty, hard work and trustworthiness. Hear what’s in a name and how Patrick Cochran has built his business in the roofing industry. On our latest episode of Stories from the Roof, sponsored by Ruby®, Megan Ellsworth sat down with Patrick ...
Paving the way as a female leader in commercial roofing
By Dani Sheehan. Learning to embrace authenticity is as much a part of the journey as learning about roofing. Hear Lauren Morley’s passion for the roofing industry and the value of mentorship, networking and self-discovery in her professional growth. In a recent episode of Stories from the Roof, brought to ...
