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RoofersCoffeeShop is providing a new way to learn that is just for you! Our roofers have shared that they want to learn when and how they want to; whether that is Reading articles and eBooks late at night, Listening to podcasts during the morning drive, Watching videos over morning coffee at the desk or any of the three during the midnight hours. Every RLW is about what is important to you, the roofing professional. We want to help you solve problems and grow your business. This page is a wealth of information, just for you, just how you want it.
UPCOMING RLW
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In this Read Listen Watch®, Karen Edwards meets with Trent Cotney of Adams & Reese L.L.P. and Justin Bedwell of Camouflage Roofing & Construction, LLC to talk about the current impact of subcrews in the roofing industry. They discuss the challenges and opportunities of navigating subcontractor relationships and the ...
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In this CoatingsTalk, Heidi J. Ellsworth meets with Dylan Wheeler of SOPREMA, where he serves as the strategic account manager at TRP Roofing Products a SOPREMA Group Company. Today’s building owners and facility managers are looking for solutions for their facilities and Dylan shares how SOPREMA and TRP are co-branding ...
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In this RoofersCoffeeShop RLW, Heidi J. Ellsworth is joined by an all-star panel to talk about the importance of accurate, timely, and organized data. Eugene Zukowski from Jobba Trade Technologies, Michael Black of Sutter Roofing and Alex Pegnato from PRIN discuss how the industry is functioning at a high level ...
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How is sustainability part of the home improvement sales and installation process? Join Heidi J. Ellsworth as she talks with LP Building Solutions Resource Manager, Kris Gray, about how contractors can understand sustainability and in turn share that with their customers. They talk about the history of sustainability in ...
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In this Read Listen Watch, Karen Edwards meets with the experts at Beacon Building Products to talk about how technology is being used to help roofing businesses place the most accurate material orders for every job. Will Barber from Beacon and Mike Larkin from EagleView talk about how the two ...
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Join RoofersCoffeeShop LIVE at the 2024 International Roofing Expo to talk about how technology holds the key to finding a way through the current labor shortage. John Van Beek of Labor Central and Jack Gottesman of IKO join Heidi J. Ellsworth to talk about how these two companies are ...
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In this RLW, Heidi J. Ellsworth visits with Melissa Dunson of TAMKO to talk about the science of high-performance asphalt shingles. As roofing companies are working to provide the strongest roofs to handle the elements, roofing manufacturers are working to create incredibly strong roofing systems. Learn about the importance ...
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Wildfires in Canada. Too much rain in some areas, drought conditions in other areas. Sweltering temperatures; plunging temperatures. The weather is a hot topic. For this RLW, we’ve gathered roofing experts to talk about how synthetic slate and shake roofing products not only survive, but can thrive, in today’s extreme ...
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Join RoofersCoffeeShop and Leap for a session that's equal parts caffeinated and informative. Leap gathered industry insights from a recent survey that are as invigorating as your morning coffee! To sweeten the deal, Leap is giving out the 2024 Home Improvement & Remodeling Business Benchmark Report. In this caffeinated ...
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In this MetalTalk, Heidi J. Ellsworth visits with Geoff Bernstein of Vicwest, Stephen Gosk of MetalForming, and Holly Gotfredson of American Metalcraft and Finishing Dynamics to discuss the State of the Union for the metal industry looking forward to 2024. They will talk about the health of the industry overall, ...
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Join Heidi J. Ellsworth for this special first edition of CoatingsTalk! Johnny Walker from APOC joins her to do a deep dive on training and how it can make the difference in your roof coating projects. Training can save you time, money and headaches while empowering all involved from foreman ...
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In this RoofersCoffeeShop® special RLW®, Karen Edwards meets with Danny Braught from LMH Agency, an expert in digital marketing and maximizing your online presence. They will dive deep into how you can leverage your Google Business Profile to deliver the qualified leads your business is looking for. This powerful, free ...
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In this RoofersCoffeeShop RLW, Heidi J. Ellsworth visits with Jon Belnap of IB Roof Systems to dive deep into the intricacies of risk management at all stages of a low-slope commercial roofing project. While they focus on commercial single-ply PVC roofing, the concepts discussed are applicable to any roofing job. ...
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In this MetalTalk™ recorded live from METALCON, Heidi J. Ellsworth sits down with Kelli Nolden with DoneRite Home Maintenance and Michelle Kettering with LTD Exteriors to discuss women in metal construction and the metal industry as a whole. Nicole and Michelle have both trained with John Sheridan and are part ...
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Join us as the RCMA makes a big announcement exclusively on RoofersCoffeeShop! You asked for it and the RCMA listened. Watch this special edition RLW to learn about their first-of-its-kind virtual coatings training program.
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In this RoofersCoffeeShop® special RLW®, Heidi J. Ellsworth meets with experts from Labor Central and SRS Distribution to discuss how technology is creating solutions for the industry. Finding labor has become one of the biggest challenges in the industry, and as with everything today, technology is playing a role in ...
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In this RLW, Heidi J. Ellsworth welcomes Jeff Harvey of TRP (formerly Tropical Roofing Products) to talk about coatings. As a SOPREMA company, TRP has been and is an acknowledged leader in roof coatings. Jeff and Heidi will discuss the best practices for assessing a roof for roof ...
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In this RoofersCoffeeShop RLW, Heidi J. Ellsworth meets with experts in customer service, estimating, service, safety, regulations and legal issues. Eugene Zukowski of Jobba, John Kenney of Cotney Consulting Group and Trent Cotney of Adams and Reese join the conversation to share their 2023 insights on how business intelligence ...
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In this RLW, Heidi J. Ellsworth sits down with Jennifer Ford-Smith of Johns Manville and John Esbenshade of NRCA to talk about their recent participation in the national SkillsUSA competition. This amazing event brings CTE vocational schools and students from around the country to a competition for every aspect of ...
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Join us for an interactive webinar live from the FRSA expo where we delve into the world of data-driven upselling and explore how automated property insights unlock new revenue potential for your business. Learn how automated ordering of whole home data can empower you to upsell effectively, improve estimates and ...
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In this RoofersCoffeeShop RLW, Karen Edwards sits down with Brynn Wildenauer and Kiki Redhead to discuss the Architectural FUSE Color Forecast, color schemes, color trends, macro color themes and more. The FUSE architectural metal coatings color forecast analyzes revolutions in the industry for the next 3-5 years and beyond, presenting ...
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In this special RLW, Heidi J. Ellsworth welcomes the team from EagleView and AccuLynx to talk about how contractors are leveraging the technology behind the EagleView roof and wall reports from within AccuLynx to upsell homeowners for new siding, gutters and other exterior finishes. With an interactive demonstration, you will ...
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In this special RLW, Heidi J. Ellsworth welcomes John Van Beek from Labor Central and Paul Aguire from Lumanex to discuss if there is really a labor shortage in roofing or if we are just looking in the wrong places. They discuss how technology is changing how we find labor ...
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In this RLW, the experts at Westlake Royal Roofing talk about the ongoing growth and performance of stone-coated steel roofing products. With storms on the rise and extreme weather throughout the country, it is more important than ever to provide roofing products, systems and solutions that protect consumers. This webinar ...
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As the roofing industry heads into Stand Down for Safety Week, Kyle Rea of Adams & Reese provides insight into the current OSHA inspection and citation process on this important RLW. With a deep dive into the key issues of OSHA inspections and processes, Kyle shares with Heidi J. Ellsworth ...
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Heidi J. Ellsworth sits down with John Kenney of Cotney Consulting and Eugene Zukowski of Jobba to talk about estimating software and the roofing industry. John has been estimating for over 40 years and currently teaches and certifies roofing estimators across the country. They will talk about the key functions ...
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In this special RLW, Heidi J. Ellsworth talks to Troy Winskowicz, Chief Product Officer for Leap about the recent merger of Leap and JobProgress into one company Leap, Inc. They also talk about the new application of Sales Pro, a Leap product that integrates with industry software for strong tech ...
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Industry thought leaders Greg Bloom of Beacon Building Products and John Kiesel of Division 7 Roofing and Imagine Technologies meet with Heidi J. Ellsworth to talk about the technologies of roofing for today and tomorrow. From artificial intelligence to aerial imagery to distribution technology systems, all of these innovations ...
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As the labor shortage intensifies, roofing companies are being forced to find new ways to not only recruit but retain labor. John Kenney with Cotney Consulting Group has taken a leading role in developing field leadership crew training that empowers employees and attracts new recruits. His training classes provide ongoing ...
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Why should roofing companies offer preventative maintenance? Greg Hayne of Hayne Coaching Group and Eugene Zukowski Head of Implementation and Training at Jobba Trade Technologies, will share insights on why to start one and how to easily enhance your roofing service department by offering preventative maintenance to your customers. ...
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Are you ready for cold weather? Snow is on the way and the experts at DaVinci Roofscapes, Rocky Mountain Snow Guards and Umbrella Roofing want to help you be ready. Zach Stopyro of DaVinci Roofscapes, Lars Walberg of Rocky Mountain Snow Guards and Josh Yandle of Umbrella Roofing talk about ...
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In this RoofersCoffeeShop RLW, Heidi J. Ellsworth talks with Wendy Marvin of Matrix Roofing & Home Solutions and Nathan Ferraro of Sashco about chimneys, including how roofing contractors can add the maintenance and repair of chimneys to their offerings. They will provide important information on how to inspect and ...
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The sustainability experts at Soprema share Why Sustainable Solutions Matter in this intriguing and progressive RLW. Join these leading professionals as they talk about how to make sustainability a core value of your business and build your business overall with green solutions. This is a game changer for companies that ...
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In the ultimate partnership, Cotney Consulting and Jobba present this RLW on the importance of using the right software for Service. It is a partnership that is critical for roofing companies to find in order to have success. In today’s tech driven environment, roofing contractors need to understand how to ...
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June 29, 2022 11 am PT
In this RLW, Sherwin-Williams and leading metal roofing experts share what is happening Inside Metal Roofing today. Focused on the need for skilled labor, these experts will share how training for sales and installation along with increasing technology is changing the face of the ...
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Trent Cotney joins Heidi J. Ellsworth for a timely and highly relevant RLW on OSHA and how contractors need to know their rights around risk mitigation and defense. With the National Safety Stand-Down starting out the month of May, this RLW will wrap up all the conversations and information ...
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In this RLW, we will learn about roof and wall acoustics and stone wool insulation. Antoine Habellion at ROCKWOOL will visit with Heidi J. Ellsworth in this informative Read Listen Watch (RLW) episode. ROCKWOOL is ready to empower contractors and their customers to rise to the ever-changing trials of modern ...
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Every now and then something BIG and special happens in the roofing industry. This is one of those times as the thought leaders at TAMKO have done with the introduction of Titan XT™. In this RLW, TAMKO experts will share how roofing contractors can Experience Titan XT™ and how the ...
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February 23, 2022 11 AM PT
In this RLW, we will find out why software automations are important in roofing. The experts at JobNimbus visit with Heidi J. Ellsworth on the subject of software automations in this very informative Read Listen Watch (RLW) episode. Today contractors can use automation to ...
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January 26, 2022 11 AM PT
This month’s RLW features John Kenney of Cotney Consulting Group who talks about the importance of estimating training and certification programs. More than ever, employee training is important for recruiting, retention and the ability to differentiate your business. John Kenney and the Cotney ...
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January 5, 2022 11 AM PT
Talking about ways to build your business, this RLW - Building Your Business in Spite of Long Product Lead Times and Rising Costs, helps roofing companies understand how to incorporate composite roofing options into their business. Two roofing contractors, Scott Kim, WGM Contracting and ...
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This RLW features John Kenney of Cotney Consulting who shares how roofing contractors can shift how they buy services from the old way of sitting in an office to the new way of buying and meeting online. Cotney recently launched ShopCotney.com offering digital resources that make it easy to get ...
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Developing the right connections and products to grow your business is very important. Diversifying your business with performance products and strong relations is critical. Learn how to upsell with performance products and build relationships that will help you grow your business. With a foundation of customer service, Wendy Marvin, CEO ...
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Tuesday, September 28, 2021 at 11 am PST
The Soprema vegetated roof team talks about how roofing contractors can better incorporate vegetated roofing into their business. With a strong understanding of what the architectural and specification communities along with building owners are looking for, they can help contractors understand how ...
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Metal roofing is growing exponentially. Heidi J. Ellsworth talks with Mark McDonald of Sherwin-Williams and Nick Lee of Coastal Metal Sales about recent data and trends around metal roofing and how contractors can take advantage of this exciting trend. They will also talk through changing regional residential markets ...
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Heidi J. Ellsworth of RoofersCoffeeShop sits down with Jennifer Ford Smith of Johns Manville to talk about the importance of ongoing training. Both ladies have been highly involved through out their careers working together on National Women in Roofing, Roofing Alliance and NRCA committees. In this RLW, Heidi ...
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June 30, 2021
Every contractor wants their workflow process to be smooth. They spend a lot of time purchasing and implementing software applications only to find that their systems are disparate and siloed. Instead of saving valuable time, they are copying data from one system to another causing delays, errors and frustration ...
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May 26, 2021
Today it is more important than ever to have up to date, pertinent employee and safety manuals along with the most current contract language. During these turbulent times, Cotney Attorneys and Consultants have been helping roofing contractors navigate the risk of COVID, material supplies, employee law, ...
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The experts at Georgia-Pacific share recent survey data on how roofing cover boards can help extend the life of a roof. The RLW features results from a third-party survey where data was collected from an FMI Roof Cover Board Survey in May, 2020. The survey found that the ...
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March 31, 2021
Nick Nobbe of Quarrix leads this informative RLW sharing with Heidi J. Ellsworth the importance of educating homeowners on ventilation. Highlighting recent statistics and survey results, they share how 92% of homes across the U.S. do not have the right ventilation. Nick talks about the benefits ...
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March 17, 2021
In this RoofersCoffeeShop RLW brought to you by Jobba Technologies, well-known business consultant Greg Hayne shares how roofing service and maintenance is being redesigned by a changing economy and most of all by technology. He shares that there are areas that never change including having a strong ...
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February 24, 2021
As the world has been flipped upside down in the last year, roofing contractors are still busy. Working in an increasingly digital world, it often seems that roofing companies are losing not gaining time and productivity. Heidi J. Ellsworth, RCS Partner visits with Monroe McKay, Business Development ...
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January 27, 2021
In this exclusive interview, Heidi J. Ellsworth, RCS Partner talks with John Kenney of Cotney Consulting Group about his new book “The Blueprints to Your Business.” Known for his excellence in roofing operations, Kenney is not only releasing a new book in 2021 but leading the launch ...
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December 2, 2020
In this Read Listen Watch (RLW), Heidi Ellsworth speaks with Eugene Zukowski, Product Marketing Manager at Jobba Trade Technologies about the concept of contractor-driven technology and how contractors can drive their own software solutions. As the original cloud-based roofing software for project and customer relations management, Jobba has ...
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October 28, 2020
In this RLW, Steve Kuhel, product manager for FiberTite, talks with Heidi J. Ellsworth, RCS partner, about hail events and commercial roofing listings, including defining VSH, the emergence of hail events and geographical considerations. Most who have been involved with the roofing industry have experienced the costly ...
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September 30, 2020
John Kenney of Cotney Consulting Group shares with Heidi J. Ellsworth his 30-plus years of roofing experience and how he has adopted technologies that make sense. Known for his excellence in roofing operations, John is bringing tools like Smartsheet, artificial intelligence and a deep understanding of technologies that ...
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July 29, 2020
Heidi J. Ellsworth discusses the future of roofing and sustainability with Tim Kersey, VP and General Manager of Soprema USA, and Matt Davis, Soprema's Marketing Manager. With a growing need for sustainable products and systems on the roof, there is also an overall societal demand for corporate responsibility ...
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June 1, 2020
Heidi J. Ellsworth, RCS Partner, welcomed Zach Stopyro and AC Galeon of DaVinci Roofscapes to RoofersCoffeeShop's May 2020 Read Listen Watch (RLW) presentation on wildfires and roofing. With wildfires growing every year, it is more important than ever to choose roofing products that can help deter fire. ...
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April 29, 2020
Mike Swartzer, National Sales Manager for IB Roof Systems, will discuss the future of roof restorations as building owners look to increase longevity of current roofs with stronger recover or re-roof solutions. Mike brings a long history of working with roofing contractors on how to best use ...
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January 30, 2020
Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors can add more metal roofing installations to their roofing business and make more profit on every job. Sherwin Williams is focused on helping roofing contractors learn how to estimate, purchase and install more metal. ...
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December 11, 2019
With current labor shortages, the ability to work year-round and take the seasonality out of roofing is more important than ever. Working during the winter months helps roofing contractors keep laborers employed year-round, leading to diminished backlogs, increased business and overall customer satisfaction. During this webinar ...
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December 6, 2019
In this webinar, podcast and transcript you will learn that there are only a few programs, if any, of its kind currently existing in the roofing industry.
The program is open to everyone and once accepted, apprentices can earn an Apprentice Completion Certificate (journey-level recognition) upon completion of ...
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October 9, 2019
Many roofing companies shy away from coatings due to the unknowns. A few have had an unpleasant experience. If you set up your project correctly you will find that the coatings side to your business can be extremely lucrative. You can provide a superior roof for your clients ...
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August 2, 2019
Find out how GranuLock™ factory-applied granule surfacing, anti-wicking fabric technology and RooF-ID™ are changing the conversations between building owners and roofing contractors. Tremco Roofing is incorporating these technologies and more in their POWERply Endure membranes and roofing systems. Learn about their national certified contractor network and how it ...
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June 21, 2019
Learn How HD Instant-Access Aerial Imagery and how it can take your measurement process to the next level.
Presented by Tony Agresta & Moderated by Heidi J. Ellsworth
Learn How You Want - Click on how you want to view!
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April 8, 2019
Jesse Martinson of SureCoat Systems explains how he developed a successful maintenance division that is very profitable. He will walk attendees through the program and demonstrate through project case studies how to create a new or better profit center and how to project out the revenue that will ...
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April 8, 2019 Trent Cotney joined Heidi Ellsworth to discuss Roofing Contract Provisions. This webinar focuses on five of the most important commercial and residential roofing contract provisions with the opportunity to ask Trent Cotney important legal questions concerning overall contract provisions. Presented by Trent Cotney Moderated by Heidi J. ...
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March 26, 2019
This RCS series will help you understand how to help homeowners work through the complexity of insurance claims to get a roof that will withstand the next storm. Trent Lovewell of WeatherGuard, Inc. an Omaha, NE roofing contractor and Aaron Adams, Central Regional Manager for DaVinci Roofscapes, ...
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March 26, 2019
Join Amie Grant, WTI Education and Community Outreach Coordinator and Joey Lee III, WTI Construction Manager as they discuss the opportunities through Akron University to obtain a construction degree. Created in collaboration with the University of Akron with roofing professional needs and aspirations in mind, WTI, a subsidiary ...
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February 28, 2019
Listen and watch as Heidi J. Ellsworth joins the experts from Trimble, a leader in construction technology, as they share how the younger generation are starting businesses and how current roofing professionals can keep up with new technology and innovative solutions.
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