Cotney Consulting Affinity Webinar Playlist

Gen Z – A New Way of Marketing

Looking at a recent report from Redfin, John Kenney, Karen Edwards and Heidi Ellsworth talk about marketing for the new generation of homeowners. With special guests, Alex Tolle and Megan Ellsworth of RoofersCoffeeShop, both are GenZ with one a first-time homeowner and the other looking for that first home. It is an insightful Affinity webinar of what the next generation is looking for straight from our GenZ experts.

Training for Success

Join John Kenney, Karen Edwards and Heidi J. Ellsworth for another Affinity Webinar where they discuss the importance of training for your entire company. Many office staff and especially marketing, do not receive product training that can help them be strong brand ambassadors for your company. Join us for ideas on where to find training and why it is so important.

Making Sense of Social Media

Heidi J. Ellsworth, Karen Edwards and John Kenney talk about how to make sense of social media. From Facebook to LinkedIn they will talk about how to determine the best social media platform for your company. They talk about all of the platforms and strategies to help grow your business. This Affinity Webinar with Cotney Consulting and RoofersCoffeeShop® will help make some sense of today’s social media.

Working Trade Shows for Success

Join John Kenney of Cotney Consulting Group along with Karen Edwards and Heidi J. Ellsworth of RoofersCoffeeShop about how you can make the most of the next trade show you attend. With the tradeshow season ramping up in many states, it is a great time to understand how you and your team can optimize the return on investment of attending roofing trade shows.

Content That Drives Connections - An Affinity Webinar with Cotney Consulting Group

RoofersCoffeeShop and Cotney Consulting Group team up again for their Affinity Webinar talking about how good content can help drive crucial connections for branding. Thought leadership and brand reputation should be a driving force in your messaging as home and building owners look for information, education and an overall understanding of what is happening in the roofing industry today and tomorrow. John Kenney, Heidi J. Ellsworth and Karen L. Edwards will talk about how to create content that matters to your audience and how to distribute it to them in a meaningful way.

Elevating Your Company with Cause Marketing - An Affinity Webinar with Cotney Consulting Group

John Kenny, Karen Edwards and Heidi Ellsworth discuss how businesses can benefit from implementing cause marketing strategies. Discover how giving back yields great rewards for your company. In this webinar, cause marketing is demystified. The steps to take for starting your non-profit collaboration are clearly outlined.

The ROI of Attending Tradeshows

Cotney Consulting and RoofersCoffeeShop present you a webinar about the ROI of attending tradeshows for your business.

Creating Solutions with Cotney: The Power of Podcasts

Join Heidi and John as they look to the future of podcasting, and maybe even inspire you to start a podcast for your own business.

Growing Brand Ambassadors

Cotney Attorneys & Consultants presents- Creating Solutions with Cotney! We will be diving into the world of " Growing Brand Ambassadors" You don't want to miss this one!

Utilizing Online Resources

Learn about how you can build your business using tools available online. John welcomes Heidi J. Ellsworth and Karen L. Edwards, both marketing consultants and part of RoofersCoffeeShop® to explore the tools that are available to roofing contractors on the site.

Using LinkedIn For Business Success

John Kenney, Karen Edwards and Heidi Ellsworth share top LinkedIn tips and advice to help roofing professionals use LinkedIn to grow their career and their business. Starting at the beginning, this trio talks about what is LinkedIn along with who should join and why. They will share statistics on how it helps professionals every day and then how to make the most of this social media platform for success. Finally, they discuss how to use the platform for advertising and overall business promotion.

Low Budget Marketing Ideas

John Kenney, Karen Edwards and Heidi Ellsworth present low budget ideas to enhance your marketing program. Find out how you can use public relations, email, social media and more while also working with distributors and manufacturers to add new dimensions to your marketing plan for very little extra money.