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Building a Community for Latino Roofers

In this Coffee Conversations, we speak with Amparo Sancen, the founder of Latinos En Roofing, Jaqueline Sancen, marketing and events for Latinos En Roofing and Itzel Najera of RoofersCoffeeShop, to discuss the challenges and successes of Latino contractors in the roofing industry. Amparo shares her journey from facing business obstacles to building a supportive community through expos and partnerships, emphasizing the importance of organizations like Latinos En Roofing. She explains how her grassroots initiative turned into a vital resource for bilingual roofers, the key role of partnerships like ABC Supply in expanding training opportunities and how Jacqueline’s CRM expertise is helping Latino-owned businesses thrive. During the conversation, we’ll also highlight upcoming programs designed to support roofers and provide guidance on getting involved in this growing community.

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