This webinar series is dedicated to helping educate and inform the roofing industry as only RoofersCoffeeShop.com can do. Your RCS host and our great industry partners make listening educational and entertaining. Sign up today for our next webinar or just listen to a past webinar below.

Live Webinar: HD, Instant-Access Aerial Imagery Made Easy

May 16th | 11:00 am PDT

Want some real insight on how this new technology could be a step above what you are currently using? Attend our next webinar and learn about HD Instant-Access Aerial Imagery and how it can take your measurement process to the next level.

Join Heidi J. Ellsworth and the team from NearMap to learn about the things “you wish your measurement service could do” in this interesting Q & A format.

Register today!

RCS 2018 Webinar Series

Ask Trent Cotney about the Five Key Roofing Contract Provisions
Trent Cotney joined Heidi Ellsworth to discuss Roofing Contract Provisions. This webinar focuses on five of the most important commercial and residential roofing contract provisions with the opportunity to ask Trent Cotney important legal questions concerning overall contract provisions. Watch the webinar.


23 Marketing Mistakes Roofers Make!
Anna Anderson joined Heidi Ellsworth in a Q&A format webinar about the 23 Marketing Mistakes Roofers Make. Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. They are passionate about ensuring businesses succeed at their marketing; learn some mistakes they hope you can avoid as you plan your upcoming roofing season. Watch the webinar.



How to Build a Service and Maintenance Program Profit Center in 7 Steps

In this webinar, Jesse Martinson of SureCoat Systems explains how he developed a successful maintenance division that is very profitable. He will walk attendees through the program and demonstrate through project case studies how to create a new or better profit center and how to project out the revenue that will come in future years. Watch the webinar.


RCS Webinar Archive – Contractor Marketing Series


Chapter 1 – Are you Ready For Software?
Heidi Ellsworth, founder of HJE Consulting Group and partner in RoofersCoffeeShop.com talks about steps your roofing company needs to take to implement software.

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Chapter 2 – Time for a Website Update?
Heidi Ellsworth, founder of HJE Consulting Group and partner in RoofersCoffeeShop.com talks determining if it is time to update your roofing website.

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Chapter 3 – Email Marketing
Heidi Ellsworth, founder of HJE Consulting Group and partner in RoofersCoffeeShop.com talks about creating an email marketing campaign for your roofing company.

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Chapter 4 – Social Media
Heidi Ellsworth, founder of HJE Consulting Group and partner in RoofersCoffeeShop.com helps break down the different types of social media and how to use it to help your business.


RCS Webinar Archive – NRCA Webinars


Women Changing the Face of Roofing Businesses Webinar
This NRCA webinar explores case studies on successful career paths for women in the roofing industry.

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Setting Up Your Roofing Business for the New Age of Marketing
The NRCA webinar was presented by Heidi Ellsworth in March of 2016. She walks through the steps you need to take yearly to keep your marketing strategy aligned with your business goals.

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Lead Generation for Roofing Contractors

The NRCA webinar was presented by Heidi Ellsworth in June of 2016. This webinar focuses on effective lead generation for roofing contractors.

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Turning Customers into Promoters to Increase Leads and Sales
The NRCA webinar was presented by Heidi Ellsworth in September of 2016. This webinar focuses on working with customers to make them your brand advocates to generate leads.

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Exploring Technology Options—Webinar Sponsored by Duro Last
This NRCA webinar is presented by Heidi Ellsworth with HJE Consulting. She talks about how to bring technology into your roofing contractor business.’

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Creatively Accomplishing Marketing Goals
The NRCA webinar was presented by Heidi Ellsworth in December of 2016. She looks at creative, low-cost marketing tactics using technology, associations and networking groups.

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Is it Time for a Website Update —Webinar Sponsored by Duro Last
This NRCA webinar is presented by Heidi Ellsworth with HJE Consulting. She talks how to evaluate your website to make sure you are getting the most out of it and what to look for when making the decision to update it.