Why You Should Choose Professional Website Builders Instead of DIY

By Julie Hayes, LMH Agency.  

Here’s why you should get the pros to design, optimize and customize your website for you. 

In today's business landscape, having a website is crucial. It not only attracts visitors to your brand but also enhances their understanding of your offerings. Although it may be tempting to use a DIY website builder, it is usually not the optimal choice. Despite the claims of quick and effortless creation of stunning, tailored websites for any business, these DIY options often turn out to be deceptive.  

Let's explore several compelling reasons why DIY website builders should be avoided (if you can).  

SEO isn’t optimal 

DIY website builders can overly simplify search engine optimization. While they might be easy to use to create a website, Google won’t like how the coding appears behind the scenes. Many website builders hide code, making it difficult for search engines like Google to understand what your website is all about. If a search engine doesn’t understand the code on your website, your website will never rank well in searches, which, let’s face it, is why you have a website. 
 
SEO is an essential component of all the content on your site, so don’t neglect it. 

Site management isn’t efficient 

You want your website to be professional and tailored to your company. When you use a DIY website builder, the company’s servers will host it. The company’s name will appear in your link URL. A link that has additional info in the URL looks messy and unprofessional. If you choose to use your domain, you’ll have to pay an extra fee, which can add up in the long run.  

Using an SEO-driven agency who works exclusively with your industry (like yours truly at LMH Agency) to create your website gives you more control so your roofing company’s digital efforts are truly yours to own.  

Customization is lacking 

Although a DIY website builder will claim that you can make a customized website using its services, you’ll find that it can be lacking. Most DIY website builders only provide a limited number of web design themes, causing many of the websites made with their platforms to look eerily similar. 

The menus and functionality of these websites are also less than ideal, as your business likely has specific needs that make it unique. Often, the number of pages your website can have is also limited, so you may have to forgo the “about us” section or a “contact us” page. 

Ownership issues can arise 

When you use a DIY website builder, you don’t own your website. The company you use to create the website does.  

This arrangement can be troublesome, as most businesses plan to operate long into the future, and if the website company folds, you lose your content. Not only will you lose any of the content you’ve laboriously created, but you’ll also lose any of the contact information attached to the site. Email lists and any guest post relationships you’ve built with your web design will all be gone. 

Don’t let DIY website builders tempt you. If you need a customized website that fits your business model perfectly, contact the team at LMH Agency. We have experts who can make your website stand out. By getting to know your business model and particular needs, we’ll create a modern, SEO-optimized website that helps you get found, stand out, and earn more.