Westlake Royal Building Products™ brings on-trend roofing colors and cutting-edge solutions to the 2025 International Roofing Expo

Expanded DaVinci® Roofscapes and Newpoint™ color offerings, contractor recognition and interactive demos take center stage

Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), is set to make a significant impact at the 2025 International Roofing Expo (IRE), held February 19 - 21, 2025 at the Henry B. González Convention Center in San Antonio, Texas. Attendees can explore an expanded lineup of innovative roofing solutions, including new nature-inspired color additions to the DaVinci® Roofscapes and Newpoint™ Concrete Roof Tile collections. Highlights of the booth experience will also include live demonstrations of advanced digital tools for contractors, celebrations of industry excellence with the 2024 DaVinci Masterpiece Contractor Awards and hands-on product showcases of Westlake Royal’s comprehensive roofing portfolio.

Westlake Royal Building Products will showcase its comprehensive roofing portfolio in booth 11101, including Newpoint Concrete Roof Tile, DaVinci Roofscapes, US Tile® Clay Roofing Products, Unified Steel™ Stone Coated Roofing and Westlake Royal™ Roofing Components.

"We're excited to return to the International Roofing Expo with an expanded offering of products and digital solutions that help contractors grow their businesses," said Eric Miller, vice president of sales, Westlake Royal Building Products’ stone and roofing solutions brands. "This year, we're particularly proud to showcase our new color additions to our Newpoint Concrete and DaVinci product lines, which provide contractors with even more design options to offer their customers."

New and hot product highlights

New DaVinci Roofscapes colors

Two new colors will be introduced to DaVinci Single-Width Slate’s Nature Crafted Collection: Rock Ridge and Aurora. Rock Ridge effortlessly blends dark gray and black hues to mirror the natural presence of iron sulfide, graphite and carbon found in Vermont and New York quarried slate Aurora, inspired by the Northern Skies’ Aurora Borealis, uniquely merges soft mottled greens and purples. This sophisticated yet traditional blend creates a one-of-a-kind appearance, making it a perfect addition for historical renovations and homes seeking to capture the essence of 1900s architecture.

Sneak peek! Expanded Newpoint Concrete Roof Tile colors and profiles

Get a sneak peek at the latest additions to the Newpoint Concrete Roof Tile lineup, designed to meet the diverse style preferences of regional markets. For Northern and Southern California, four new nature-inspired colors — Earthen Shadow, Platinum Peak, Tree Bark Blend and Urban Driftwood — will soon be available. Arizona and Nevada markets will see the introduction of three stunning new hues: Auburn Ridge, Ashen Cove and Olive Bark. Additionally, the popular Cherrywood and Apple Bark colors will feature expanded profile offerings in the Nevada and Arizona markets, providing even more options for homeowners and builders.

Westlake Royal will showcase its complete lineup of core roofing brands at its booth, highlighting the innovation and craftsmanship of each product line. This includes DaVinci Roofscapes, known for its composite shake and slate roofing products that combine the beauty of natural materials with enhanced durability; Newpoint Concrete Roof Tile, offering a durable concrete line celebrated for its superior strength and timeless aesthetic appeal; Unified Steel, a versatile and resilient steel roofing solution designed to meet a range of performance needs; US Tile Clay Roofing Products, a legacy line of sustainable and expertly crafted clay tile; and Westlake Royal Roofing Components, featuring essential accessories and enhancements that elevate the performance and longevity of roofing systems.

Project of the Year recognition

DaVinci will celebrate industry excellence by showcasing the winners of the 2024 DaVinci Masterpiece Contractor Project of the Year Awards, which features five outstanding residential projects and one commercial project. Each project demonstrates excellence in craftsmanship, visual impact and the ability to transform properties through innovative roofing solutions.

The booth will feature several interactive elements designed to help contractors streamline their businesses:

• Live demonstrations of the Ingage digital presentation system
• Roofle lead generation tool demonstrations and consultations
• Tapco Tools® brake demonstrations will showcase the precision needed to create a high-quality, finished look for custom exterior trim

Attendees can visit Westlake Royal Building Products’ Roofing Solutions booth 11101 to learn more about its brands, visit Westlake Royal Roofing Solutions website or DaVinci Roofscapes.

About Westlake Royal Roofing LLC 

Westlake Royal Roofing Solutions is a recognized, national leader in durable and sustainable clay, composite, concrete and steel roof systems and components. The brands’ offerings include US Tile products, a legacy line of premium, stunning clay tile solutions manufactured to the highest standard of sustainability and craftsmanship; DaVinci Roofscapes, beautiful and durable composite slate and shake roofing tiles; Newpoint Concrete Tile Roofing, the enduring line of concrete tile known for its superior strength, Class A fire rating and long-lasting beauty; Unified Steel Stone Coated Roofing, the ultra-lightweight roofing system which benefits from the structural strength of steel; and Westlake Royal Roofing Components, a full line of integrated roof components designed to deliver a higher standard of roof installation and performance.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design and production of a broad and diverse range of exterior and interior building products, including siding and accessories, trim and mouldings, roofing, stone, windows and outdoor living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.