Welcoming 2024 with fresh colors

By Marco Industries. 

A guide to this year’s top interior paint trends. 

With the arrival of the new year, many homeowners are inspired by television shows and magazines to refresh and update the look of their homes, both inside and outside. The trend often aims to escape the dull, old-fashioned appearance that may dominate their living spaces. 

One of the simplest and most budget-friendly methods to create a significant change is by painting an interior room. Reflecting this, several paint companies have announced their "Color of the Year" for 2024. Notably, Benjamin Moore, C2, Dunn-Edwards, Krylon, Sherwin-Williams, Valspar and Minwax have selected different hues of blue for their top picks. In contrast, brands like Glidden, Behr and Dutch Boy are leaning towards earthier shades, offering a range of options for those looking to update their interiors. 

But color isn’t limited to interiors. We know roofing offers many colors as well. As of this writing, however, only Owens Corning had announced a Shingle Color of the Year for 2024. Their “Williamsburg Gray” is — you guessed it — gray. More specifically, “A modern take on conventional shades of grays infused with nature-inspired tones that integrate slate grays, volcanic black shades, and earthy browns to deliver a timeless color statement on a home’s roof.” 

But what does all this mean to you? It means that color is important and will be on the minds of your prospective customers. Use that to your advantage. Be proactive and talk up color and style when selling — both face-to-face and in social media. Show that you know and care about more than simply how long the roof will last. 

Making it easy for your customers to select the right color for their roof could go a long way in getting the sale. For metal roofs (which have a wide variety of colors available), the Metal Roofing Alliance has a handy online tool you can use to show your customers what a specific type and color of metal roof would look like on their house. You can give them the link or, better yet, do it yourself and show your customers several color options on their house. It’s free and easy to use. Try it here. 

For steep-slope roofs, the free Design EyeQ® Visualization Tool will allow your prospects to “try on” Owens Corning asphalt roofing shingles. The user can either upload their own photo or select a pre-loaded house to experiment with different shingle colors, as well as adjust the siding and trim color, to better understand how their color choice will affect the overall appearance of their home. Homeowners can visit the site, or you can put it directly on your website using the step-by-step instructions and free code provided by Owens Corning. 

Color is a stylish consideration and great attention-getter in your social media posts and sales efforts. But don’t forget the details, either. While color may start the conversation, you can help differentiate yourself by highlighting superior materials that you will put into your customer’s roof. Items like ventilation and underlayment can help you demonstrate your technical knowledge of roof performance and show how you use “only the best” when you share product manufacturing, benefits, and warranties of superior solutions from suppliers like Marco. 

The bottom line: it’s a new year, and you have a new chance to get out there and drum up new business. Why not take advantage of color to start the conversation? 

Original article source: Marco Industries