Unveiling trends and technology from the 2024 International Roofing Expo!

By Dani Sheehan. 

Dive into the latest developments and insights from industry leaders across the country as they discuss game-changing trends, from AI to sustainability, shaping the roofing landscape this year. 

Was it as amazing as you anticipated? Did you wear the right shoes for all that walking around the exhibit floor? Maybe you missed it this year, but you’re already bugging your boss to put you on the list to attend next year because your coworkers can’t stop talking about new products they saw and people they met.  

Whether you were able to attend the 2024 International Roofing Expo in Las Vegas, Nevada, or were holding down your company’s everyday operations at home, you won’t want to miss this special Coffee Conversations® sponsored by SRS Distribution from day one on the trade show floor. Heidi J. Ellsworth met with Renee Urso from O’Hara’s Son Roofing, Samuel Brokenshire from Ace Roofing, Peter Horch from Horch Roofing and Josh Sparks from Infinity Home Services to hear what’s hot across the country and at the 2024 IRE. 

It’s still early in the year, but when asked about what they’re seeing in business for this year, Renee answers, “I think what we’re looking at is it’s going to be the technology. AI, specifically. You have new systems where you have sensors on your roof so that you’re going to be able to measure the moisture, the structure, everything. And for big manufacturing plants, that’s going to be very important. But it’s also AI because AI is going to help streamline [processes].” 

In smaller markets like Montana, Samuel thinks this year is focused on people. He explains, “I think it’s really important as we work to raise the bar of offerings that we can bring to the consumers, also looking at raising the bar of offerings we can bring to good people who can make our organizations better.” 

The roofing industry is all about relationships. From creating lasting connections with your customers to bringing in the right people for the job at your company. Josh shares a unique perspective on relationships in the industry, saying, “I think 2024 is going to be another year of heavy investment of private equity. I think it’s going to be important for people to understand what it’s going to do to the industry. Hopefully it helps up-level the professionalism in the industry.” 

Another big trend we’re seeing is around new programs in sustainability. Peter Horch has already been doing this organically at his company. His goals for 2024 will be to continue this cycle: “My company recycles 100% of its waste. We’ve been doing that since 2011, and it’s been a real benefit for our company and for the environment... I’m looking into new ways to incorporate other roofers in my state and the region to encourage them to recycle as well.” 

From artificial intelligence to developing new relationships and investing in both people and the environment, 2024 offers so much growth in the industry! Read the transcript, Listen to the podcast or Watch the webinar to hear more about trends to look forward to and new products showcased at IRE.