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The ultimate resource for metal roofing

The ultimate resource for metal roofing
February 13, 2025 at 6:00 a.m.

By Dani Sheehan.

No matter your level of experience, MetalVue provides the education, training and product access you need to succeed in metal roofing.

The Sherwin-Williams MetalVue Program is designed to help manufacturers, distributors and contractors sell more residential and commercial metal roofs while working smarter, not harder. By providing expert resources, training and industry-leading products, MetalVue is accelerating the growth of the metal roofing market and helping roofing professionals tap into new opportunities effortlessly.

As the industry leader in metal roof coatings, Sherwin-Williams is committed to advancing metal roofing adoption and increasing business opportunities for its partners. The MetalVue program offers a suite of services that benefit the entire customer value chain. This ecosystem of support guarantees that professionals at any stage of their metal roofing journey have access to the tools and knowledge they need to succeed.

One of many advantages of the program is access to trusted Sherwin-Williams Roofing Solutions brands, including Geocel® and UNIFLEX®. These brands provide roofing professionals with advanced products that complement and elevate metal roofing projects.

Geocel Phantom™: The seamless sealant solution

You know the challenge of finding the right sealant color for every project. Geocel Phantom simplifies this frustration with six translucent colors that allow any panel color to shine through, ensuring a seamless match every time. No more searching through multiple color options – Geocel Phantom delivers a less is more approach that saves time and ensures a polished, professional finish for every metal roof installation.

UNIFLEX: Protecting and extending roof life

When building owners expect the best roof performance and long-lasting solutions, UNIFLEX fluid-applied roofing systems provide a durable, energy-efficient and sustainable option. These systems offer:

  • No tear-offs, no disruptions: UNIFLEX systems eliminate the need for costly tear-offs, reducing waste and minimizing disruptions for building occupants.
  • Extended roof life: With superior weatherability, UNIFLEX coatings resist blistering, chalking, cracking and flacking – extending the building’s service life.  
  • Sustainable and energy-efficient: The installation process is environmentally responsible, and the highly reflective white coating helps lower roof temperatures by up to 100° Fahrenheit, cutting energy costs.
  • Seamless waterproofing: Fully adhered, monolithic systems like these provide maximum durability and long-term waterproofing protection because there are no seams throughout the solution.

With the MetalVue program, Sherwin-Williams and its partners are creating a streamlined path for contractors to enter and thrive in the metal roofing market. Join this growing network of industry experts and start elevating your metal roofing projects.

About Dani

Dani is a writer for The Coffee Shops and AskARoofer™. When she's not writing or researching, she's teaching yoga classes or exploring new hiking trails.



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