The True Square & Coverage Advantages of IKO

By IKO.

One factor that elevates IKO above the competition is its True Square Advantage.

When you buy an IKO square of Dynasty or Cambridge roofing shingles, a square is what you get. Three IKO bundles cover precisely 100 sq. ft. You’ll get accurate measurements and an exact number of shingles in every package every time.

Other manufacturers sell in approximates. In real numbers, they typically package 98.4 sq. ft. in their three bundles. That’s an average — not a true square.

Some manufacturers’ laminate shingle squares come up short by as many as two or three full shingles per three bundles. At IKO, we don’t settle for averages. We work with absolutes to give you just what you expect.

The math is simple, but if you’re a contractor who installs thousands of shingles every year, the numbers can be substantial.

Because competitors’ laminate shingles are oddly sized, it’s impossible for them to put the same number of pieces in each package without going over 100 sq. ft. In the U.S., you may find one bundle with 20 shingles, the next one with 22, or sometimes, you might get three with only 20. Similarly, in Canada,you may find competitors’ package shingles in bundles of 18 and 20.

No matter how they do it, their products still won’t cover a full 100 sq. ft. IKO manufactures both Cambridge and Dynasty architectural laminated shingles in a unique “Advantage” size (40 7/8" x 13 3/4"). This larger-than-metric size has been optimized to package 20 shingles per bundle, for a total of 60 shingles per square.

The IKO Advantage isn’t just about material and labor dollar savings…

By using fewer shingles and nails, contractors perform fewer actions during installation. And, IKO’s larger-than-average size and exposure means each shingle covers more area compared to most comparable competitive shingles.

The bottom line is IKO shingles can be installed approximately 10 percent faster than most other brands. This has a significant impact to scheduling and crew availability, making your business even more efficient and profitable. This is especially important during times when finding labor is a challenge.

A typical house is 25 squares. What happens if a typical competitive product is short one shingle per square? While the cost of IKO shingles and competitor X may be the same, the job will be short by 25 shingles when you use the competitor. You’ll need to buy two additional bundles of the competitor’s shingles to complete the job, so let’s estimate what that means to your business:

Beyond the value and savings IKO offers contractors in the True Square Advantage is a lucrative contractor promotion called PRO4 Plus. With this program, contractors who install IKO shingles along with three IKO PRO4 accessories earn rebate money on every single job, up to a maximum of 100 squares per job. 

Now, calculate your savings based on your own business formula:

· No. of jobs per year: x 25 Squares =

· Extra Shingles: 2 bundles short per house x (no. of jobs) = x $25 per bundle (or your exact purchase price from distributor) =

· Extra Labor: $25 (or your labor cost per bundle) x Extra Bundles = $250,000 $200,000 $150,000 $100,000 $50,000 1 sq. Savings $ 2,500 sq. 5,000 sq. 7,500 sq. 12,000 sq. 20,000 sq. TOTAL IKO ADVANTAGE Labor & Materials PRO4 Rebate

· Extra Nails: No. of squares x 5 shingles (64 competitor’s shingles per square versus 60 per square for IKO = 4 extra, plus one more extra to cover the coverage difference) = x 6 nails = nails divided by 7,200 (no. of nails in box) = (no. of boxes of nails — round up if a fraction) x $25 (or price you pay for nails) = (total cost of extra nails needed)

Learn more by downloading the IKOnomic$ brochure.

Get more information on becoming an IKO installer.

Source: IKO