The Crucial Role of a Trusted Advisor

By Steve Kuhel, FiberTite Senior Product Manager.

Resilience and durability are the most valuable components of a long-lasting roofing system.

Architects bring a building owner’s vision into reality. They design building codes, oversee projects and construction, and most importantly, work to ensure that the owner’s mental picture for a commercial space is brought to life. Because of the position the architect is placed in, as a trusted advisor, every architect must understand both the purpose of the structure and the importance behind that purpose.

From an ownership perspective, the highest priority is a roofing system that is resilient in terms of being durable (regardless of circumstance) and long lasting —while also maintaining the delicate of balance of a budget appropriate life-cycle-cost for the system. In this article, we’ll explore the following topics:

• What is resilient roofing?

• How to talk to building owners

• Protecting their investments

• Design and color questions

• The crucial role of trusted advisor

Our goal is to provide you, the architect, with the tools needed to design a resilient roof system, discuss roof resiliency with building owners and ensure that your plans meet or exceed relevant code and performance requirements.

What is resilient roofing?

For roofing systems, resiliency means protecting a building’s ability to remain fully operational despite severe weather events, environmental contamination and man-made wear and tear. For some facilities, roof resiliency is crucial. Consider:

• An automotive facility located in the Midwest’s Very Severe Hail (VSH) zone

• A package distribution center that is exposed to chemicals from the surrounding environment – like the flight paths of a busy airport system

• A condo facility located in coastal Florida that extreme wind uplift protection

Read more: Resilient Roof Systems: What Are They and Why Are They Important?

And then there are those businesses where a roofing failure is never an option. Hospitals and critical care facilities must remain operational; food processing facilities cannot have contamination; data centers cannot experience water infiltration. Building owners are aware that they need protection, but they may not be familiar with the term “resiliency.”

How to talk to building owners

A great way to start the resiliency conversation with a building owner is by asking a simple question: What is the cost to you if this facility shuts down for one day? This line of thinking cuts to the chase and tells you exactly where the owner stands in relation to the building’s importance. In addition to monetary impact, shutdowns can also lead to a decline in:

• Revenue/earnings

• Share value

• Brand reputation

• Shareholder confidence

• Employee retention

An operational failure at a critical facility can take months—or even years—to fully recover from. The vast majority of building owners have significant concerns about critical equipment failure in general, let alone from the roof system specifically being the cause of this issue. Building owners can prevent a myriad of problems and headaches simply by installing a proven and effective resilient roof system.

Protecting their investments

A properly installed resilient roof system protects buildings in the following ways:

• Puncture resistance: protection from hail, debris and foot traffic

• UV protection: guards against prolonged exposure from sunlight

• Wind protection: fortification against wind events

• Chemical resistance: defense against pollutants, emissions, byproducts

Read more: Why Very Severe Hail Is Important to Business Owners

Design and color questions

For architects in particular, it’s important to note: Resilient roof protection will not affect a building’s aesthetics. In other words, architects can still maintain the integrity and beauty of their original plans, while still meeting the owner’s top priority of having a durable and long-lasting roof system.

Questions around style and design are as relevant to Architect’s as performance would be. Here are a few examples of potential questions that may arise, followed by helpful answers.

Question: Are there limitations on color options?

Answer: No! Some resilient roofing systems offer an extensive range of colors to complement any design motif or artistic vision.

Question: Can you put a resilient roof on a dome or angled structure?

Answer: Absolutely. There are proven industrial-coated fabrics with the flexibility to accommodate unique shapes and sizes.

Question: Will I need to spec a thicker roof for protection?

Answer: Not anymore. Like many industries, roofing products have evolved toward thinner solutions with equal and often better performance.

The crucial role of trusted advisor

If your client owns a critical facility, needs protection against extreme weather elements or is located near any source of potential contamination (airports, industrial districts, etc.), a resilient roof system is the best solution. As a trusted advisor, you can recommend and deliver 360 degrees of protection for that roofing system, including chemical, puncture, fire, UV and wind resistance.

Many roofs fail after just 10–15 years; a resilient roof system can last 25–30 years or more. Learn more about the proven fiber reinforcement, formula and longevity of FiberTite by visiting FiberTite.com/KEEMembranes.

Building owners rely on trusted advisors to protect their investments, ensure long-term durability and guide the aesthetic vision. A resilient roof system enables you to accomplish all this without the slightest compromise to the finished product.

Learn more about FiberTite in their RoofersCoffeeShop® directory.

Original article source: FiberTite