English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
The GLO Group - Side Bar Ad - You Are Only One Click Away
Quarrix - Sidebar - SmartPlug Free Sample - April 2024
ABC Supply - Sidebar Ad - Siding solutions for any style
Westlake - Sidebar Ad - Special roofing that rises above it all
RCS - Trends Survey - 2024 Sidebar ad
Readyslate Sidebar Ad
RoofersCoffeeShop - Where The Industry Meets!
English
English
Español
Français

The Catch-All helps you put your best foot forward on job sites

Catch-All Foot Forward on Job Sites
December 10, 2023 at 3:00 p.m.

By Emma Peterson. 

The Catch-All system helps contractors keep homeowners happy. You and your team can do your best work, your customer’s property stays neat and everyone leaves wanting to work together again in the future. 

In an episode of Roofing Roadtrips® from season 5, host Heidi J. Ellsworth got to sit down with the co-founder, co-inventor and co-owner of Catch-All, Heath Hicks. Heath spoke about his history in the industry, which began as a salesperson for the first seven of his fifteen years of experience. He shared the story of how Catch-All came to be, saying, “As a salesperson, I was doing that just to try to get more referrals and get better reviews from my customers — generally trying to figure out how I could mitigate all the pain points.”  

One of the big things he struggled with was bridging the knowledge gap between the roofing industry and the homeowner. He explained, “I didn't like the experience I was having with people when I would put on a really great roof, $30,000 roof. You walk outside, and the first thing a customer does is look down into the grass and in their flower beds. And I'm like, ‘No, no, no. Look up here. This is where all the work is. Look up here.’ And they're just digging around being grumpy about a bunch of granules on their porch.” 

At first, he was just surprised that the customers weren’t looking at the roof. But then he realized that "at the end of the day, most customers don't really know what goes into a roof.” They don’t know the details of the industry, that’s why they hired a roofing company to install it for them. Heath had to adapt his mindset to understand that the customer’s concerns are about if the roof leaks or if it is ugly. They weren’t going to notice “whether the shingles are on backwards, upside down.”  

By the time he became the owner of his own company, he knew that addressing the customer’s concerns about aesthetics was crucial to retention and building a brand. He tried many methods, such as laying tarps over everything in the early morning hours and using metal detectors to find scattered nails, but he eventually realized that "the only way to solve the problem was to prohibit it, just to stop those things from ever landing on the ground.” And the Catch-All, a system of netting to keep materials from ever reaching the ground was born. 

The response of homeowners to Heath’s innovation? He shared, “It creates this cool moment of connection where they realize you were really smart and you're taking care of them.” 

To learn more about the Catch-All and how it has developed over the years, Read the transcript or Listen to the podcast.

Learn more about The Catch-All in their Coffee Shop Directory or visit thecatchall.com.

About Emma

Emma is a content intern for the Coffee Shops and AskARoofer™. When she's not writing, she enjoys a good movie night with friends and trying to cook new recipes.



Recommended For You


Comments

There are currently no comments here.

Leave a Reply

Commenting is only accessible to RCS users.

Have an account? Login to leave a comment!


Sign In
Instant Roofer - Banner Ad - Embed Calculator
English
English
Español
Français

Sign Up for Our E-News!

Join over 18,000 other roofers who get the Week in Roofing for a recap of this week's best industry posts!

Sign Up
Wil-Mar - Sidebar - Free Pipe Collar 10/23
RCS - Trends Survey - 2024 Sidebar ad
Elevate - Sidebar Ad - Nobody covers you better
USG - Sidebar - Fire
IKO - Sidebar - Summit Grey
Equipter - Sidebar - $200 Rebate 2